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HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.

Beginner's Guide to Email Marketing

The Beginner's Guide to
Email Marketing

How to execute and measure successful email marketing campaigns

Building a successful email program on your own.

  • 4.8 5 127

    Companies often list email as one of their most powerful marketing channels. With worldwide email usage projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly.

     
  • But “doing email marketing” is not as easy as it may seem. Anyone who’s tried knows it’s not as simple as drafting a message and hitting the “send” button. It involves building a healthy list to segment, creating an array of templates, and so much more.

  • The whole process can feel complicated and overwhelming. Effective email marketing takes time, effort, and a strategy. But don’t worry: our guide will take you step-by-step through how to get started with email marketing, from the very beginning.

The Beginner's Guide to Email Marketing includes tips like:

  • Getting started by growing your email list
  • Remaining CAN-SPAM compliant
  • Using email automation to save time
  • Segmenting your audience to deliver targeted content
  • Designing both HTML and plain-text templates
  • Measuring performance (formulas included)

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Get your free guide now!