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Beginner's Guide to Email Marketing

The Beginner's Guide to
Email Marketing

How to execute and measure successful email marketing campaigns

Building a successful email program on your own.

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    Companies often list email as one of their most powerful marketing channels. With worldwide email usage projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly.

  • But “doing email marketing” is not as easy as it may seem. Anyone who’s tried knows it’s not as simple as drafting a message and hitting the “send” button. It involves building a healthy list to segment, creating an array of templates, and so much more.

  • The whole process can feel complicated and overwhelming. Effective email marketing takes time, effort, and a strategy. But don’t worry: our guide will take you step-by-step through how to get started with email marketing, from the very beginning.

The Beginner's Guide to Email Marketing includes tips like:

  • Getting started by growing your email list
  • Remaining CAN-SPAM compliant
  • Using email automation to save time
  • Segmenting your audience to deliver targeted content
  • Designing both HTML and plain-text templates
  • Measuring performance (formulas included)

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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