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Email Marketing Checklist

How to Write the Perfect Email

A 14-Point Checklist for Optimizing Marketing Emails

Reap the positive ROI benefits of email marketing

  • Email is one form of marketing that’s not going anywhere anytime soon. As one of your brand’s most powerful tools, it’s essential that every email you send is optimized.


  • Maximizing conversions and click-through rates with every email you send is no small task. All of your choices, such as copy and images, will impact your performance metrics.

  • We've put together a detailed guide and checklist that you can reference when crafting your emails. Following these steps will bolster your efforts and encourage brand growth.

This guide includes how to:

  • Determine your goals and the metrics to measure
  • Motivate your audience to open and interact regularly
  • Deliver relevant messages through segmentation
  • Ensure your emails render correctly on mobile screens
  • Run effective A/B tests to maximize engagement
  • Create a step-by-step process for optimization

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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