Marketing Against The Grain | Anti-AI Slop Checklist

A Pre-Publish Gate for AI-Assisted Content

Eight questions every individual should run through before publishing — covering angle, brand context, point of view.
A Quality Bar for Managers

Gut checks that help managers define what good looks like, give their teams the right context, and build the kind of feedback systems that raise the standard across the team.
A Systemic Fix for Teams Drowning in Generic Output

Three org-level standards that address the root causes of slop: decentralized context, no shared vision of AI-native work, and the difference between teams getting faster versus teams getting better.
Two Custom GPTs to Sharpen Your Writing

Use Hilary Gridley’s custom built GPTs for communicating with leadership and turning rough thinking into finished work.

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Your Team's New Standard for AI-Assisted Work

If AI is giving everyone the same genetic output, the differentiation has to come from you. That’s only possible if you and your team have a clear standard for what good copy actually looks like.

This checklist gives you the foundation for that standard. Sixteen questions across three levels: the individual shipping the work, the manager approving it, and the organization setting the conditions for quality at scale.

Inside, you’ll also get two Custom GPTs built by Hilary Gridley, former Head of Core Product & AI at WHOOP — an Executive Editor that grades emails before they go to leadership, and Wally, a writing partner that turns rough notes into finished work without losing your voice.

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The Anti-AI Slop Checklist

A Pre-Publish Gate for AI-Assisted Content

A Quality Bar for Managers

A Systemic Fix for Teams Drowning in Generic Output

Two Custom GPTs to Sharpen Your Writing

Your Team's New Standard for AI-Assisted Work

We will always keep your personal information safe.

The Anti-AI Slop Checklist

The Anti-AI Slop Checklist

A Pre-Publish Gate for AI-Assisted Content

Your Team's New Standard for AI-Assisted Work

Is this really free?

Why do I need to fill out the information requested?

The Anti-AI Slop Checklist