Sales and Marketing Alignment

65 Minutes

As a marketing agency, how many times have you lost a retainer client because the leads you generated didn’t turn into customers? Get agreement from your client's sales and marketing teams on what makes a qualified lead, the volume of leads needed and what content is needed to help close deals.

CRM Implementation

30 Minutes

To fully close the loop between marketing and sales and to improve sales close rates, a customer relationship management system is necessary. However because most CRMs require tremendous data entry effort, many business aren't using a CRM effectively -- or even one at all. HubSpot CRM is easy to keep updated since it automatically pulls data from salespeople's email and calendar software. Learn how to set up and train your client, so they can turn leads into customers more effectively and efficiently, and so you can see how well your marketing efforts are driving your client's revenue.

45 Minutes

Sales enablement eliminates the disconnect between marketing campaigns and sales conversations, and improves the efficiency of salespeople to boot. Learn how to directly improve sales efficiency and get salespeople supportive and appreciative of your marketing assets. Learn how to create sales templates, build nurturing workflows that prompt prospects to schedule calls with your client's salespeople, help your client engage prospects better when they're on their website and much, much more.