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2023 Sales Trends Report + Asia-Pacific Spotlight

Access trends and insights across B2B and B2C sales to power your 2023 sales strategy including a chapter with Asia-Pacific (APAC) data on regional sales trends, growth opportunities and more.
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Sales has evolved over the last several years.

Automation and technology have redefined sales efficiency, and new sales intelligence apps join the marketplace weekly. During a time of economic uncertainty, efficiency is top of mind for sales leaders, who are experiencing budget cuts and tighter margins.

HubSpot partnered with Aircall to survey 1,000+ global sales professionals to learn what sales channels and strategies are working, how sales teams can hit their targets in 2023, where to find qualified leads and more.

In this report, we’ll explore APAC trends, goals and opportunities for salespeople, as well as global high-level trends in B2B and B2C sales. We'll share executive insights from leaders at top companies, and cover the strategies sales leaders can use in 2023 to reach their goals in region.

This in-depth report will cover:

  • The top six goals that APAC sales leaders are setting for 2023 such as 1) prioritising prospect experience and 2) using net promotor score as a core metric
  • The fastest growing sales channels to nail in a hybrid environment such as WhatsApp Business messaging (63% of consumers are using these types of applications in Southeast Asia)
  • How to leverage the most successful sales enablement content for winning deals including 1) email templates 2) customer testimonials and 3) social media templates
  • The top challenges that sales teams are facing and insights from APAC sales leadership on how to solve for them
  • Insights from the Aircall team on how to make the most of phone calls, which is the second most effective sales channel in the APAC region
  • Kevin Ackhurst

    In this report, we’ve got brand new data from over 1,000 global sales leaders, along with region-specific insights from leaders across APAC. We’ve put together a comprehensive analysis of sales trends and strategies to help you succeed in the year ahead. Inside, you’ll also find ways to put the data into practice and see measurable results.

    Kevin Ackhurst

    Head of Sales, JAPAC

    HubSpot
  • Fred Viet

    Sales and marketing are two sides of the same coin. One cannot exist without the other. Together, they create a powerful force that drives revenue and growth for the company. By aligning strategies and efforts, sales and marketing can work together to target and engage potential customers, boosts lead quality, resulting in higher opportunity conversion rates.

    Fred Viet

    Vice President, APAC

    Aircall

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