Your marketing team has a huge impact on the growth of the business. But the harsh reality is that making an impact is meaningless if you can’t tie it to dollars and cents.
It’s time to give your marketing team the credit they deserve.
That’s where attribution comes in. With attribution, you can tie all your marketing interactions to revenue, so you can make better strategic decisions and show the value of your work to the rest of your company.
As a product marketer at HubSpot, Ari develops go-to-market strategy and orchestrates product launches for HubSpot’s platform and reporting tools. Outside HubSpot’s orange walls, Ari’s an avid hiker, biker, and baker, and enjoys exploring the Irish countryside with his wife (they just got married!).