2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Learn why HubSpot is recognized as a Leader in B2B Marketing Automation Platforms for the fifth consecutive year.
Gartner Magic Quadrant map 2025

What it means to be a Leader.

Marketing is in its biggest transformation in decades with AI changing how companies connect with customers. HubSpot’s mission is to consistently help marketers navigate change by offering simple, powerful tools.

Gartner recognized HubSpot as a Leader in the Magic Quadrant for B2B Marketing Automation Platforms. This recognition, in our opinion, highlights HubSpot's embedded AI capabilities, clear pricing transparency, and account data management through our integrated Smart CRM platform. We feel the Gartner evaluation demonstrates why HubSpot continues to excel in the market by combining advanced AI functionality with the simplicity and power that growing companies need to build lasting customer relationships.

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Within the Gartner Magic Quadrant, Leaders execute well against their current vision and are well-positioned for tomorrow. We believe Leaders have a broad and deep ecosystem of technology partners, sell successfully into more than one industry, demonstrate broad support across all the assessed B2B Marketing automation use cases, and have demonstrated an ability to sell to and support enterprise-scale customers on a global basis.

Marketers don’t need another point solution or temporary workaround. They need a playbook and a platform built for today’s reality. We believe Gartner’s continued recognition validates that HubSpot is not only anticipating how marketing is changing, but helps marketers thrive by combining human creativity with AI-powered scale.

Angela DeFranco

GM, Marketing Hub

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Source: Gartner, “Magic Quadrant for B2B Marketing Automation Platforms,” Rick LaFond, Jeffrey Cohen, Alan Antin, Upasna Chandna, Nicholas Mortensen, 23 September 2025.

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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from HubSpot.