2026 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Learn why HubSpot is recognized as a Leader in B2B Marketing Automation Platforms for the sixth consecutive year.
Magic Quadrant for B2B Marketing Automation Platforms 2026

What it means to be a Leader.

Marketing is in its biggest transformation in decades with AI changing how companies connect with customers. HubSpot’s mission is to consistently help marketers navigate change by offering simple, powerful tools.

Gartner recognized HubSpot as a Leader in the Magic Quadrant for B2B Marketing Automation Platforms. This recognition, in our opinion, highlights HubSpot's unified Smart CRM, open MCP architecture for agents, and built-in answer engine optimization. We feel the Gartner evaluation demonstrates why HubSpot continues to excel in the market by combining advanced AI functionality with the simplicity and power that growing companies need to build lasting customer relationships.

Learn More

Within the Gartner Magic Quadrant, Leaders execute well against their current vision and are well-positioned for tomorrow. We believe Leaders have a broad and deep ecosystem of technology partners, sell successfully into more than one industry, demonstrate broad support across all the assessed B2B Marketing automation use cases, and have demonstrated an ability to sell to and support enterprise-scale customers on a global basis.

Marketers don’t need another point solution or temporary workaround. They need a playbook and a platform built for today’s reality. We believe our continued recognition by Gartner validates that HubSpot is not only anticipating how marketing is changing, but helps marketers thrive by combining human creativity with AI-powered scale.

Angela DeFranco

GM, Marketing Hub

Source: Gartner, “Magic Quadrant for B2B Marketing Automation Platforms,” Jeff Cohen, Upasna Chandna, Martin DeWitt, Julian Poulter, 22 September 2026.

Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from HubSpot.