2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Learn why HubSpot is considered a Leader in B2B Marketing Automation Platforms for the third consecutive year.

What it means to be a Leader.

According to Gartner, "Leaders possess capabilities that enable them to provide deep support across nearly all B2B MAP product requirements, most notably lead scoring and qualification, lead workflow, measurement and reporting, and integrations with other applications. This broad support enables Leaders to consistently meet client needs across all three core B2B marketing automation use cases (new customer acquisition, customer retention/upsell and account-based marketing). They are also designed to address the needs of global, large enterprise clients. Leaders provide deep integrations with complementary systems, such as CRM/SFA, ABM and digital commerce platforms, whether they be third-party applications or solutions within each Leader’s broader product suite. Leaders have expansive product roadmaps, demonstrating a commitment to helping clients apply AI to lead generation processes and manage a consistent experience across the customer life cycle."


Marketers want and need power, ease, and support to build deep and lasting connections with customers who want to feel known and valued. Today, scaling companies need a customer platform that empowers connection across the entire customer journey—and it all starts with world-class marketing tools. Marketing Hub, HubSpot’s marketing software, is powered by its Smart CRM, unifying data and leveraging HubSpot AI to help marketers craft personalized journeys that attract, engage and delight customers and prospects. HubSpot was one of six vendors named a Leader in the Gartner® Magic Quadrant™. 

With customer behavior evolving quickly, marketers need connected tools and unified data to help them be more effective. We’re thrilled that Gartner has recognized us as a Leader for a third consecutive year. HubSpot is committed to helping our customers grow, and with launches like HubSpot AI Assistant, SMS messaging, and robust consent features, we believe marketers can trust HubSpot is always innovating on their behalf.

Nicholas Holland

VP Product, Marketing Hub

See why Gartner® recognized HubSpot as a Leader in B2B Marketing Automation Platforms for the third consecutive year.

Source: Gartner, “Magic Quadrant for B2B Marketing Automation Platforms,” Rick LaFond, Matthew Wakeman, Jeffrey Cohen, Jeff Goldberg, Alan Antin, 20 September 2023.

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