2024 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Learn why HubSpot is recognized as a Leader in B2B Marketing Automation Platforms for the fourth consecutive year.

What it means to be a Leader.

Marketers want and need power, ease, and support to build deep and lasting connections with customers who want to feel known and valued. Today, scaling companies need a customer platform that empowers connection across the entire customer journey—and it all starts with world-class marketing tools. Marketing Hub, HubSpot’s marketing automation software, is powered by its Smart CRM, unifying data and leveraging HubSpot AI to help marketers craft personalized journeys that attract, engage and delight customers and prospects. HubSpot was named a Leader in the Gartner® Magic Quadrant™.

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Within the Gartner Magic Quadrant, Leaders execute well against their current vision and are well positioned for tomorrow. We believe Leaders have a broad and deep ecosystem of technology partners, sell successfully into more than one industry, demonstrate broad support across all the assessed B2B Marketing automation use cases, and have demonstrated an ability to sell to and support enterprise-scale customers on a global basis.

With customer behavior evolving quickly, marketers need connected tools and unified data to help them be more effective. We’re thrilled that Gartner has recognized us as a Leader for a fourth consecutive year. HubSpot is committed to helping our customers grow, and with AI powering new features like social and content agents, reimagined dynamic forms, and insights for marketers, we believe marketers can trust HubSpot is always innovating on their behalf.

Nicholas Holland

VP Product, Marketing Hub

Source: Gartner, “Magic Quadrant for B2B Marketing Automation Platforms,” Rick LaFond, Jeffrey Cohen, Alan Antin, Upasna Chandna, Nicholas Mortensen, 23 September 2024.

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