2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Learn why HubSpot is recognized as a Leader in B2B Marketing Automation Platforms for the second consecutive year.

  1. Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

    What it means to be a Leader.

    Leaders provide functionality that support all assessed B2B marketing automation functional capabilities, most notably customer profile management, lead scoring/qualification, analytics and measurement, and integrations with other applications. The broad support enables Leaders to consistently meet client needs across all three core B2B marketing automation use cases (new customer acquisition, customer retention/upsell, and account-based marketing). They are also designed to address the needs of global, large enterprise clients. Leaders provide deep integrations with complementary systems, such as CRM/SFA, ABM and digital commerce platforms, whether they be third-party applications or solutions within each Leader’s broader product suite. Leaders have expansive product roadmaps, demonstrating commitment to helping customers unify customer data and manage a consistent experience across the customer life cycle. 

    This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from HubSpot.


Marketers want and need power, ease, and support to build deep and lasting connections with customers who want to feel known and valued. Built on top of HubSpot’s commerce-powered CRM and supported by a robust support network, partner ecosystem, and integration marketplace, Marketing Hub gives marketer’s access to their customer data and tools in real-time, in one easy-to-use and powerful platform. Learn why HubSpot was one of six vendors named a Leader in the Gartner® Magic Quadrant™. 

  • HubSpot’s Marketing Hub Enterprise enables seamless cross-functional collaboration from one easy-to-use platform, allowing us to launch global campaigns quickly, run sophisticated workflows, and continually optimize performance. It’s powerful. It’s easy to use. And it will help us enable organizations around the world to turn feedback into action.
  • Loom’s mission is to transform communication for the modern work revolution with video. With a partner like HubSpot, we have been able to communicate more effectively with our customers, employees, and prospects. HubSpot’s Marketing Hub Enterprise has enabled our team to start putting a strategy in place that allows us to collaborate more, execute and launch campaigns faster, and continually communicate the power of async work to our customers. Plus, Marketing Hub gives us the foundation we need to really learn and listen to our customers' behaviors. These insights help us meet customers where they are with automation and data-driven decisions. Our Marketing Hub is becoming a powerful tool to scale and unlock growth.
  • “Marketers love HubSpot’s ease of use and trust our powerful campaign tools that put them in the driver’s seat. Launches like our enhanced marketing campaigns and customer journey analytics go even further by showcasing exactly how leads flow through your pipeline and pinpointing where to optimize.”
See why Gartner® recognized HubSpot as a Leader in B2B Marketing Automation Platforms for the second consecutive year.

Source: Gartner, "Magic Quadrant for B2B Marketing Automation Platforms, "Rick Lafond, Julian Poulter, Matthew Wakeman, Jeffrey Cohen, Jeff Goldberg, 20 September 2022.


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