The Hidden Gem:
Your Guide to Reddit for B2B Marketing

Unlock how real conversations, authentic communities, and Reddit’s rising influence can transform your B2B marketing strategy. In this guide, HubSpot and Reddit team up to reveal how modern buyers discover, evaluate, and trust brands today—and how you can meet them where it matters most.

What's Inside:

Reddit’s rising B2B influence: See why it’s the #1 most-cited source across major AI platforms.
How B2B buyers really decide: Understand why most research happens long before they talk to sales.
The Loop Marketing Framework: Learn how to Express, Tailor, Amplify, and Evolve your Reddit strategy.
Targeting that reaches real decision-makers: Use Reddit’s community, keyword, and professional targeting to meet buyers where they’re researching.

Reach B2B Buyers Where Decisions Actually Happen

B2B buyers have changed dramatically—and fast. According to the research highlighted in this ebook, buyers increasingly rely on online communities over vendors, craving real proof, real voices, and real-world experiences before making decisions. Traditional channels are saturated, costs are rising, and AI-powered search is reducing site clicks at unprecedented rates.

That’s where Reddit comes in. With millions of highly engaged communities, Reddit is becoming a frontline source for product research, peer recommendations, and expert advice. It’s also the most cited domain across platforms like ChatGPT and Perplexity, meaning what happens on Reddit increasingly shapes the answers your buyers see.

This guide breaks down exactly how to leverage that shift—organically and through paid ads—to build trust, visibility, and influence long before a prospect hits your website.

Whether you’re looking to expand pipeline, improve discoverability, or join the conversations shaping B2B buying decisions, this guide gives you the roadmap.

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The Hidden Gem: Your Guide to Reddit for B2B Marketing

What's Inside:

Reach B2B Buyers Where Decisions Actually Happen

Frequently Asked Questions (FAQs)

Why do I need to fill out the information requested?

We will always keep your personal information safe.

Is this really free?

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The Hidden B2B Gem: Reddit

The Hidden Gem:
Your Guide to Reddit for B2B Marketing