The Forrester Wave™: for B2B Revenue Marketing Platforms, Q3 2024

Learn why HubSpot is considered a Leader among B2B Revenue Marketing Platforms.

What is Forrester?

The Forrester Wave™ is a guide for buyers considering their purchasing options in a technology marketplace and is based on their analysis and opinion. The Forrester Wave uses a transparent methodology to compare the players in a software, hardware, or services market so clients can make well-informed purchasing decisions. The Forrester Wave offers major benefits to clients. Their detailed analysis of vendors’ products and services, based on clear criteria, allows clients to customize Forrester’s evaluation findings to meet their unique business needs.

Marketers want and need power, ease, and support to build deep and lasting connections with customers who want to feel known and valued. Today, scaling companies need a customer platform that empowers connection across the entire customer journey—and it all starts with world-class marketing tools. Marketing Hub, HubSpot’s marketing software, is powered by its Smart CRM, unifying data and leveraging HubSpot AI to help marketers craft personalized journeys that attract, engage and delight customers and prospects. HubSpot was one of four vendors named a Leader in the Forrester Wave™. Visit our website to learn more.

With customer behavior evolving quickly, marketers need connected tools and unified data to help them be more effective. We’re thrilled that Forrester has recognized us as a Leader this year. HubSpot is committed to helping our customers grow, and with AI powering new features like social and content agents, reimagined dynamic forms, and insights for marketers, we believe marketers can trust HubSpot is always innovating on their behalf.

Nicholas Holland

VP Product, Marketing Hub

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Source: Forrester, “The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024, Kelvin Gee, Steven Casey, Sarah Morana, and Arianne Burnette 22 July 2024.