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B2B Content Marketing vs. B2C Content Marketing

B2B Content Marketing vs. B2C Content Marketing

Learn what topics convert at the highest rate with insight from 175,000 B2B & B2C blog posts

Create and Promote Highly Shareable Content

  • Ever wonder exactly what approach you should take when developing content? What types of blog headlines, word count, and topics will get more shares and leads on social? To answer these burning questions, HubSpot Research teamed up with BuzzSumo to dig deep into 175,000 blog posts. 

  • We analyzed the differences in social shares, content length, performance on social networks, and broke it down to give you guidelines on optimizing your own blog posts for the maximum amount of shares per social network.

  • In this free report, you will receive insight into what content does well on Facebook, LinkedIn, Pinterest, Twitter, and Google Plus, as well as examples of top-performing posts on different social networks. After seeing the data, you will have a much better understanding of how to make your own content more shareable.



What's in this offer:

  • Data-backed insight into what specific content topics do well on different social networks
  • Tips and tricks on how to create and promote your own highly shareable content and blog posts
  • Easy-to-read graphs and charts showing the differences between B2B and B2C content
  • Examples of top performing B2B and B2C posts to consider when creating your own content
  • The optimal word count of your B2B or B2C blog posts to optimize for sharing on each network
  • Data on what type of content and headlines you can use to maximize shares

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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