The traditional marketing playbook is broken. Pushing your message out to the masses -- via cold-calling, print advertising, T.V. & radio advertising, junk mail, and non-solicited email -- is becoming less effective and more expensive.
Inbound marketing, on the other hand, is all about attracting potential customers (with high-quality, targeted content) and nurturing those potential customers until they're ready to buy. To walk you through the entire process, we've put together this inbound marketing kit comprised of some of our top resources.
The inbound marketing kit contains: