This guide helps you establish the groundwork for what we call inbound marketing—tactics you can use to attract, convert, close and delight visitors to your website, social media pages, and blog. Every part of your digital marketing is a great opportunity to learn something—so it’s all about starting small, testing, learning, and growing over time.
We’re going to take you through the easy-access ways to get started, from making the most of search engines to buying your first online ads. All the channels will be familiar to you—Facebook, Twitter, Google, email, text messaging, and your own website, but we’ll give you the steps you need to feel confident you’re testing and investing in the way that’s right for you and the growth of your business.
Templates and examples will be there to help you get started as you read—you'll want to bookmark this for your digital marketing strategy plans.
Continuing education in marketing is crucial for a career pivot, promotion, or just keeping up with the industry. Luckily you don't have to get a university degree when there are other affordable free online courses: HubSpot's Inbound Digital Marketing Course Plus Official Certification, Google Online Marketing Challenge, WordStream's PPC University, and Social Media Quickstarter Digital Marketing Course.
If you're a small business owner and you're looking for free digital marketing tools, this download is for you. We'll show you how to use SEO basics and an audit tool to rank higher in search engines, set specific marketing goals that will get your business noticed, perform competitive analysis to help you stand out from the competition, and find the right marketing channels for your business to reach your intended audience of potential customers.
This in-depth guide includes information on: SEO basics, SEO auditing, goal setting, buyer persona templates, brand auditing, competitive analysis, text message marketing, email marketing, and measuring and reporting on analytics.