We Believe in Unicorns

Free Report

We believe in unicorns (1)
The unicorn club is growing. The billion-dollar target is no longer considered quite so rare (despite what the mythical namesake might suggest). 
 
We surveyed 500 leaders of UK businesses to understand their unicorn ambitions, and what hurdles they'll overcome on the way. In this report, you'll find the key considerations leaders are facing when setting their sights on unicorn status.
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This report includes:

  • Data and insights from over 500 leaders of UK businesses to understand their ambitions, opportunities and any hurdles identified in the road to success.
  • The importance of fully understanding your customers
  • Why reaching beyond the current market is a top priority
  • The ambition disconnect between key stakeholders
  • How your talent pipeline can shape your growth 
  • Why location matters
  • And more!
Timothy Armoo

"This is a unique report which uncovers some of the misconceptions that people may have about achieving startup success - very timely too considering the market we find ourselves in. As a founder, I empathize with many of the concerns and loved some of tactical solutions it suggested. Let's gets some more UK unicorns!"

Timothy Armoo

Cofounder at Fanbytes | Forbes 30 under 30 | Investor

88% of leaders desire to become a unicorn, while 94% believe it’s likely they will achieve this.

This research surveyed 500 leaders of mid-sized British businesses to understand their ambitions, opportunities and any hurdles identified in the road to success. Critically, leaders reported the following five areas holding their businesses back from achieving their full potential:
 
Fully understanding customers, Reaching beyond the current market, The ambition disconnect,  Talent pipeline and Business location.
 
By the end of this guide, you’ll have a clear idea of how business leaders view unicorn status, the hurdles you'll likely encounter, and the ways to overcome them. 

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75% of leaders feel more confident about their company’s growth post-pandemic.
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