Lead generation is often a marketer's biggest challenge, yet also their top priority. The lead capture process offers marketers two main benefits—contact information to use for continued marketing and relationship building and an opportunity to collect data on your prospects for marketing, sales, and support. The best lead gen strategy has your customer in mind, offering them value in exchange for their information.
This guide will walk you through best practices for all parts of the lead generation process from attracting new leads, converting visitors and prospects into leads, identifying sales, marketing, product, and service qualified leads, and maintaining an optimized and updated lead database.
Read the advice and strategies our marketers at HubSpot and JotForm have for you. Then, you'll be on track to get your lead generation strategy up and running!