Lead scoring allows you to assign values to each of your leads based on their professional information and the behavior they’ve exhibited on your website. This way, you can separate the high-quality leads from the people who are just starting to look around, and set your sales team up for success by handing over the right leads at the right time.

Did you know: 57% of B2B organizations identify converting qualified leads into paying customers as a top priority, but 79% of B2B marketers have not established lead scoring.

Download your customized marketing plan for developing an effective lead scoring strategy to the right.