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Going to a conference with a meeting plan is setting yourself up for success

  • Conference season is here, and we're gearing up to go to some of our favorite conferences and trade shows. Getting the most from a conference, though, means coming prepared—having meetings on the calendar with folks important to your business' sales and marketing strategies is crucial for a successful trip. 

    We came together with the event experts at SummitSync to help you find the people you'll want to connect with from a sales and marketing perspective, and get face-to-face time on the books. Whether you're meeting to demo, finalize a sale, create a marketing partnership, or just to network, booking meetings with the right people can be tricky at big events. We've got your back.

  • This guide is for those getting their trade show and conference schedule ready to go. Learn how to find who in your industry is going to events, how to reach them, and how to book meetings that will set you up for success. In this guide, you'll find email templates to book your meetings, use attendee lists to your advantage, and use social media to set up meetings at events.

    We're talking measuring event ROI, leveraging social media for sales meetings, and some tips from the pros—including conference organizers for INBOUND and CTA Conference. Let's get to it! Conference season is here.

You'll learn all about:

  • Email templates for reaching out & pre-booking
  • Social media strategy for finding the right people
  • Identifying good times/places at events for meetings
  • Running targeted ads toward event-goers
  • Measuring ROI on industry event meetings
  • Drafting emails that convert for sales meetings

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