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Build Your Ideal Customer Profile (ICP) GPT
This step-by-step guide inspired by Ashley Faus helps marketers drive 40% more revenue by building an ICP GPT – with a copy-and-paste, customizable prompt so you can get started in minutes.
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This step-by-step guide inspired by Ashley Faus helps marketers drive 40% more revenue by building an ICP GPT – with a copy-and-paste, customizable prompt so you can get started in minutes.
where people tell you what they think you want to hear instead of the truth
with copy-paste instructions, a pre-written prompt, and step-by-step setup guidance
by having AI roleplay as your ICP and reveal insights across the entirety of the internet
using Ashley Faus's technique for finding weak points in your own work that you can't see from inside your head
ICPs are proven to increase the ROI of your marketing efforts. The problem? The old-school ways of building an ICP, such as customer interviews, can lead you in the totally wrong direction. Interviews are valuable, but people adjust their opinions when you ask – saying what they think they should say or what they think you want to hear.
An ICP GPT solves this by analyzing patterns across the internet to reveal what your customers actually think. Based on techniques from Ashley Faus, Head of Lifecycle Marketing at Atlassian, this step-by-step guide will help you create an invaluable tool for your entire organization (one that even HubSpot marketers use every day).
Access now and stop guessing what your customers want – start getting insights that drive campaigns, messaging, and strategy that actually resonates.
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