Report
In our 2026 State of Marketing Report, we surveyed over 1800 global marketers on their multi-channel strategy. Here are some interesting insights.
The #1 reason why marketers surveyed expanded beyond a single-channel is a pressure to reach new audience segments, followed by new platform opportunities, and competitive pressure.
Our research found that 94% of brands use three or more marketing channels. The shift has proven worthwhile: 84% of marketers report increased ROI after implementing a multi-channel approach. But here's the challenge: simply adding more channels doesn't automatically translate to better results.Without a strategic framework, multi-channel marketing can drain resources without delivering proportional returns. This guide provides insight into how marketers are approaching their channel strategy and delivers a practical framework for building a coordinated content engine.
