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Building Winning
Regional Marketing
Teams
Building Winning Regional Marketing Teams
Insights and Opportunities for APAC
Leaders and Global Brands
Insights and Opportunities for APAC Leaders and Global Brands
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How regional marketing teams win in 2023
Marketing leaders have a tough job this coming year. They have to balance a competitive hiring landscape with economic uncertainty and higher-than-ever customer expectations. 99% of marketing leaders in APAC say their business is facing challenges to growth, whether that’s related to supply chain issues, talent shortages, or drastically reduced budgets.
To better understand how organisations can develop successful regional growth strategies, we partnered with LinkedIn to gather new data from 1000+ marketing leaders in Australia and Singapore.
In the report, you'll find insights from leaders at LinkedIn, Canva, Deputy, Spenmo and more.
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Key Highlights
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Where the growth opportunities are
Find out what strategies marketing leaders in the APAC region are prioritising to drive growth 📈 in 2023 and beyond.
How successful teams are structured
Insights on how marketing leaders are designing and structuring regional teams, including the game changing marketing roles that will be crucial in your team for 2023.
Lessons for global and regional leaders
What you need to know as you look toward overseas expansion and the common tension points regional marketers face.
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What's top of mind for marketing leaders?
Leaning into local strategies that deliver business results. Increasing mindshare and brand affinity is a top priority for marketing leaders in Australia and Singapore.
Budgets. 82% of APAC marketers say the looming global recessionary environment has reduced their marketing budget compared to previous years.
Localisation and market nuances. 84% say that they spend too much time educating global counterparts about regional marketing nuances.
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In this report, you’ll hear from:
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There’s a myth that localisation only needs to happen in non-English speaking regions. It’s humour, imagery or our own local diversity, which may be missing from global D&I work. The challenge is to demonstrate and argue the uplift you can get from going down the hyper-localised route.
Kat Warboys
Marketing Director APAC, HubSpot
There’s a myth that localisation only needs to happen in non-English speaking regions. The challenge is to demonstrate and argue the uplift you can get from going down the hyper-localised route.
Kat Warboys
Marketing Director APAC, HubSpot
In today’s economic climate, the work for today’s regional marketers is pretty cut out. They need to show more engagement and better ROI with less resources.
Sarah Tucker
Head of Marketing APAC, LinkedIn
Localisation has always been a focus for Canva, not just because it helps fulfil our mission to be truly accessible to everyone in the world, but also because it fuels our growth.
Zach Kitsche
Chief Marketing Officer, Canva
The challenge for marketing leaders in this region are localisation, delivering a clear value proposition and market education, particularly for industries like ours where tech adoption is early stage.
Aaron Goh
Head of Marketing, Spenmo
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In today’s economic climate, the work for today’s regional marketers is pretty cut out. They need to show more engagement and better ROI with less resources. Customers desire personalised engagement experiences and are looking for more meaningful opportunities to engage with brands they love. While that sounds difficult with limited resources, for marketers, this translates into unleashing their creativity, building more authentic content and below-the-line campaigns to maximise the reach of their limited budgets and reap the rewards.
Sarah Tucker
Head of Marketing APAC, LinkedIn
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Localisation has always been a focus for Canva, not just because it helps fulfil our mission to be truly accessible to everyone in the world, but also because it fuels our growth.
Zach Kitsche
Chief Marketing Officer, Canva
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The Southeast Asia market represents a huge opportunity for brands. The region is vast and incredibly complex due to the differences in culture, language, race and ethnicity. The challenge for marketing leaders in this region are localisation, delivering a clear value proposition and market education, particularly for industries like ours where tech adoption is early stage.
Aaron Goh
Head of Marketing, Spenmo
Download The Report
HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. HubSpot will share the information you provide to us with the following partner, who will use your information for similar purposes: LinkedIn. You may unsubscribe from LinkedIn communications at any time. For more information, check out LinkedIn's privacy policy.
Download The Report: Building Winning Marketing Teams
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HubSpot uses the information you provide to us to contact you about our relevant content, products and services. HubSpot will share the information you provide to us with the following partner, who will use your information for similar purposes, including its own marketing: LinkedIn. You may unsubscribe from LinkedIn communications at any time. For more information, check out LinkedIn's privacy policy.