The Ultimate Framework to Kick-start Your Business Expansion in Asia

One of the best ways to grow your business is to take your products or services to an entirely new market. By 2023, the cloud computing market in Asia is expected to exceed US$25 billion in revenue, with many big players (like Grab, Gojek and Klook) owing much of their success to Asian expansion efforts. However, expanding to such a diverse market comes with its own challenges. 

When expanding to Asia, most companies are hindered by:

- The overwhelm of navigating the huge variety of cultures, languages and values in the region;
- Fierce international competition looking to enter the market; and
- An over reliance on traditional strategies and inefficient processes.

Overcoming these barriers will require a solid Asian business expansion strategy that puts your customers at the forefront.

This guide serves as a framework for you to address these key expansion challenges — not only to help you accelerate sales and revenue but also create sustainable growth for the long-term.