52 Examples of Instagram Captions for Business

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Learn how to write the perfect Instagram captions with the help of successful examples from Audi, LEGO, McDonald's, Target, and more.

Instagram captions
help elevate your company's social
media success.

Growing business is complicated. Among all the balance sheets, hiring processes, lead generation campaigns, company culture initiatives, and financial modeling, it’s easy to overlook one crucial aspect of a business in the age of social media: Instagram captions.

Instagram has more than one billion monthly users, so it makes sense that businesses want to get a presence on the site and somehow, someway, monetize that presence. This guide will help you on your mission to do just that. 

It's time to develop a strategic approach to the Instagram captions used on your page. To help inspire your caption creation strategy, we’ve identified 52 brands like Airbnb, Vidyard, and Wistia with stellar Instagram captions for you to learn from.

Frequently Asked Questions (FAQs)

  • Instagram Captions aren't just photo descriptions in text. They can be emoji's, hashtags, and traditional text captions.

    • Learn from popular brands and adapt them for your business. We've curated Instagram caption examples to help you get started.
    • Unlike Facebook and Linkedin, Instagram captions need to compliment your photo. Keep captions short and sweet. Include a "link to bio" if more words are necessary.
    • Use puns and play on words that fit your brand. Instagram is a visual platform that's less structured and formal.
    • Add hashtags at the end of your post that are relevant to your business. Hashtags can increase your reach, help build a community, and improve engagement.
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    • High quality pictures of your product or service.
    • Announce collaborations or sponsorships for local events.
    • Highlight your employees - it's the people who make the business.
  • Captions are lines of text close to a featured image that explain and contextualize. Photos by themselves can be open to interpretation. Captions give tone and personality to your pictures.

Learn from the best. Access these inspirational Instagram captions today.