How to Write an Effective Business Slogan

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Learn how to write a slogan with these 10 tips and brainstorming ideas, and draw inspiration from 50 of the greatest business slogans of all time.

Ready to write a remarkable slogan?

The average person sees up to 5,000 brand messages per day. According to research from Yankelovich market research firm, this is up 150% from 30 years ago. Anywhere a brand can be, it will be. So, how can you make your brand stand out?

This ebook will help to explore why your brand needs a slogan, exercises to help you create a memorable tagline that encompasses your values, and 50 inspiring examples of brands with effective, iconic slogans.

Frequenty Asked Questions (FAQs)

  • A slogan is a memorable phrase. Slogan writing is the art and science of writing memorable phrases for people, businesses, and/or communities. 

  • Slogans are short and easy to remember phrases that act as "taglines" for a company or product. A slogan needs to be a catchy, memorable phrase that can be used to market your business and make it stand out from the competition. Here are some tips to get your creative juices flowing:

    • Keep it short and simple
    • Be consistent
    • Focus on what makes you different
    • Make it timeless
    • Ensure it can stand alone
    • Consider your target market
    • Get input from friends, family, colleagues or clients
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  • Some of the most popular brand slogans that have stood the test of time are: - Just do it (Nike) - Finger lickin' good (KFC) - For everything else, there's MasterCard (MasterCard) - Eat fresh (Subway)

  • Absolutely!

    Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

  • A Slogan is a catchy, memorable phrase or sentence that is used in advertising to promote products. They are often short and easy to remember, such as "Just Do It" for Nike or "Think Different" for Apple.

  • Create a slogan that people will remember with HubSpot's Business Slogan Writing Guide. Learn how to use humor, honesty and rhyme in your slogans for maximum effect.

Learn business slogan writing from the best.