A call to action, abbreviated as CTA, is a term used in marketing for the next action that you want the user to take. It can be a button on a website that instructs the user to "buy" or "learn more," but it is also used in emails, long-form sales letters, and video advertisements.
Write a great call to action:
Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
CTAs, or call to action, are buttons that compel the user to DO something like "buy now" or "shop," "sign up," "watch," "start," "try," or "learn more."
You want the user to click on that CTA, or call to action, so use bright colors, use contrast, make it big enough, position it well, create urgency to "click," and connect with the user with strong action words. This is how you make a CTA button that will convert.
Learn more can work as a call to action, and when the user clicks, they are taken to a page where they can learn the details about what you are offering. You may want to use "learn more" as a pop-up if your text is not too long.