The Secret to Campaigns that Convert in 2021

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This event was recorded live June 3, 2021

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Campaigns are a key growth accelerator for businesses when done well. Good marketers know that the ingredients to running a great campaign are alignment across teams, engagement throughout the customer journey and reporting that drives decisions. 

So why are campaigns so hard to get right? Why do we as marketers find them so stressful?

Too often alignment is overlooked as a key ingredient in campaign impact. Alignment is sacrificed across marketing, sales, web and customer success because each team is using different systems with siloed data. 

If your business isn't speaking "as one" across channels and across teams, you're losing customers. Engaging your audience through aligned campaigns ensures you speak with one powerful voice propelling your customer along their journey, reducing friction and delivering results on the goals that matter most to you.

In this webinar, we’ll bring campaign experts together to talk about how modern campaigns need to prioritize cross-team alignment, enable smooth orchestration, and ground themselves in a steady flow of actionable insights. 

AGENDA

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During this live conversation, our campaign experts discussed how to:
  • Identify the most impactful metrics for aligning your years
  • Orchestrate a single campaign playbook across your sales, service and marketing teams
  • Get teams to not just acknowledge your campaign work, but be excited to participate in it
  • BONUS: After the panel, we also had a live Q&A with the experts from questions submitted during the event 

THANK YOU TO OUR PANEL OF EXPERTS


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    In honor of Asian American and Pacific Islander Heritage Month in May, HubSpot made a donation of $10,000 to the Asian American Legal Defense and Education Fund on behalf of the webinar attendees.