- Old Agency Proverb
What do your clients really care about? Is it ad clicks and email opens from your newest campaign? Nope, your clients care about paying customers. After all, it’s customers, not website visitors, who keep the lights on.
So why is it that most agencies are focused solely on getting those clicks? They create beautiful ads, with catchy headlines, but overlook a crucial part: The post-click stage.
In a modern campaign, a successful ad draws attention and earns a click. That click, however, is only the first step towards turning a visitor into a customer and does not guarantee a sale.
It’s here, in the post-click stage, that agencies have a great opportunity to bring value to their clients, and help them turn that prospect into a paying customer.
Only managing your client’s ads is no longer enough to be successful. Agencies have to master both: The pre-click and post-click experience.
Use this ebook to learn how your company can take control of the whole experience, and how you can make your agency, and your clients, successful in today’s post-click world.Download Your Copy Now
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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!