Codie Sanchez's CAC Calculator

What makes a good CAC? There's a specific LTV-to-CAC benchmark Codie uses across her 9-figure holding company to decide whether a growth engine is worth scaling or worth scrapping. Most founders guess at it. Download the guide to see the number.

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What's Inside:

A CAC calculator, built for real business owners. Plug in your total sales costs and marketing spend, divide by new customers, and get your number instantly, no spreadsheet required.
What counts as a sales or marketing cost. Learn what Codie counts when tallying marketing and sales costs to make sure you're not under- or over-valuing your sales and marketing costs.
What makes a good CAC. There's a specific LTV-to-CAC benchmark Codie uses across her 9-figure holding company to decide whether a growth engine is worth scaling or worth scrapping. Most founders guess at it. Download the guide to see the number.

Stop flying blind on your most important growth metric.

Most founders obsess over revenue and ignore the number that actually tells you if your business is healthy.

Your CAC determines whether every new customer you win is building the business... or quietly bleeding it.

Codie Sanchez built her 9-figure holding company by knowing this number cold and using it to make faster, smarter decisions about where to spend and where to cut. Download the calculator, run your numbers, and find out where you actually stand.

Meet the Expert

Codie Sanchez

CEO of Contrarian Thinking, NYT bestselling author
Contrarian Thinking
Codie Sanchez is the founder of Contrarian Thinking, a NYT bestselling author, and one of the most recognized voices in small business ownership. She spent 15 years on Wall Street before pivoting …

Codie Sanchez: youtube Codie Sanchez: linkedin

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Codie Sanchez's CAC Calculator

What's Inside:

Stop flying blind on your most important growth metric.

Meet the Expert

Codie Sanchez

Frequently Asked Questions (FAQs)

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