• HubSpot
  • SurveyMonkey
  • Forrester

Combining Customer Data and Feedback to Win in the Feedback Economy
[On-Demand Webinar]


Learn how to measure, understand and implement customer feedback in your organisation.
Watch Now
Feedback Economy

82% of people trust the voice of customers more than messages that come from the brand.*

While today's business leaders face many challenges, customer feedback remains as a pervasive, public and a powerful one. In this digitalised era customers can leave their feedback anywhere, at any time. This transformation has formed what is called The Feedback Economy, an economy driven by feedback: opinions, comments and reviews. Depending on the results, those answers can make or break your business. Barclays estimates that optimising for the Feedback Economy could yield 3.2 billion dollar opportunity in the next decade in the UK alone.**

Ultimately, the risk of ignoring the Feedback Economy is a loss of revenue. Companies need to gather and analyse feedback continuously, then use it to inspire conversation and drive business decisions. That’s why Hubspot, SurveyMonkey and Forrester have gathered top CX and marketing executives for a live panel debate on how to win in the Feedback Economy. Join the webinar to hear how to collect, measure and implement customer feedback and create a world-class Voice of the Customer program in your business.

*Survey Monkey Buyer Trust Report, 2018
**Barclays, 2018

 

Panelists

  • Joana van den Brink-Quintanilha

    Vice President, Principal Analyst
    at forrester

    Joana serves Customer Experience Professionals. Her areas of expertise include digital customer experience, tools like journey mapping and Agile methods. Joana also focuses on brand and leads CX Index research in Europe. Before joining Forrester, Joana was the senior customer experience manager at Elsevier responsible for all aspects of customer experience, including measurement, strategy, customer understanding, and design.

  • Mary Margaret

    Senior Director of Product Marketing
    at HubSpot

    Mary Margaret is a leader with extensive experience across platforms and is accomplished in business development, marketing, content strategy, editorial, and product strategy. Before joining the technology world, Mary Margaret led content strategy at high profile media companies. Currently, she manages HubSpot’s global product marketing strategy creating customer-centric stories and positioning.

  • Christine Rimer

    VP of Customer Experience & Advocacy
    at Survey Monkey

    Christine Rimer is a seasoned executive with a unique blend of product marketing, customer success, and enterprise systems experience, leveraged to lead high-performing, cross-functional teams to deliver world-class customer experiences. As the new VP of Customer Experience and Advocacy, Christine has also led Survey Monkey’s global portfolio product positioning and go-to-market strategy teams with the end goal of driving growth through customer-centricity.

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