• HSLogo_color

Company Values Glossary

Free Download


50 examples and terms to help you define your company's core values. 

Define your
company's purpose with company values.

The values you hold, instill, and promote as a company have more of an impact than you might think, and failing to develop a set of core values – alongside the reasons for them – can put you at a competitive disadvantage from multiple angles.

Company values aren’t just buzzwords to put on your careers page. They shape the workplace mentality of your employees and guide them on the best way to interact with each other and with customers. 

So, this begs the question...what should your company’s company values be?

With so many options from which to choose, we want to help your company realize its core values with this glossary. Peruse this list of terms to get inspired by when building your company values and note which ones resonate the most with you, your leadership team, and the purpose of your company’s existence.

Frequently Asked Questions (FAQs)

  • We will always keep your personal information safe.

    We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

  • Absolutely!

    Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Access the Company Values Glossary