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In-Person Event

Auckland

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The Hilton, Auckland CBD
17th September 2025, 8:30am - 4:30pm

Join us as New Zealand’s CONNECT with HubSpot returns for a jam-packed day of inspiring thought leadership and actionable breakout content focused on the HubSpot product. 

You’ll meet with HubSpot experts and fellow customers, and learn how to get the most out of your HubSpot portal in 2025 and beyond.

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Overview

CONNECT Auckland brings together HubSpot’s customer community of over 150 marketing, sales, and CX professionals in New Zealand to collectively tackle today's business landscape. You’ll hear from HubSpot experts on the latest strategies, with a spotlight on the future of marketing in 2026, the role of AI in driving smarter customer experiences, and how HubSpot’s newest innovations can power your growth.

CONNECT is a forum for ideas - where shared experiences spark innovation, and fresh perspectives. Traditional inbound marketing is being disrupted by new search experiences, AI is reshaping how content is created and shared, and agents are redefining customer engagement. Hear from customers on how they’re adapting, experimenting and thriving in this fast-changing landscape.

CONNECT is a hub for solutions. Through customer panels, hands-on workshops, and tactical sessions, you’ll explore how leading brands use HubSpot to align teams, maximise productivity, and stay competitive. This is your opportunity to build your 2026 roadmap with input from those doing it best.

It’s time to CONNECT.

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Speakers

We'll be introducing you to more remarkable speakers for CONNECT with HubSpot Auckland soon, so keep an eye on your inbox for updates. In the meantime, here is a sneak peek of who is already locked in to share insights and add value on the day.

  • Megan Hughes

    Vice President & Managing Director, JAPAC

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  • Mark Deacon

    Chief Commercial Officer

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  • Elly Strang

    Global Content Marketing Lead

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  • Julie Sinclair

    Marketing Manager

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  • Annie Swann

    Director

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  • Marilia Adamson

    Director, Customer Success JAPAC

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  • Sam Firman

    Country Manager, Australia & New Zealand

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  • Daniel Bertschi

    Head of Presales, ANZ

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  • Amiria MacKinnon

    Head of Integrated Marketing, APAC

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  • Casey McGaw

    Senior Marketing Manager, APAC Customer Marketing

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  • Kevin Shelt

    Principal Solutions Engineer

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  • Gabrielle Weiss

    Head of Revenue Marketing, APAC

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  • Diana Walsh

    Lead Customer Success Manager, Strategic Accounts

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Agenda

8:30am

Check-in will open at 8:30am. 

Check in and then join us for a light breakfast and fresh barista coffee while getting to know your fellow CONNECT attendees.

9:30am

9:30am | Welcome to Country

 

9:35am | The State Of Business Growth

Our 360-degree analysis of Australian & NZ consumer and business leaders' perspectives on connection, experience, and business, provides valuable insights to help you stay ahead of the game.

Megan Hughes, Interim Vice President & Managing Director, APAC, HubSpot

 

9:55am | What's New in HubSpot

Join us as we explore the exciting product updates, newly released from INBOUND 2025.

Daniel Bertschi, Head of ANZ Solutions Engineering, HubSpot

10:35am

Morning Tea

11am

Breakout Room 1: 

Marketing Is Broken - Here's How To Fix It

Content and marketing playbooks are rapidly changing: paid media costs are soaring, SEO effectiveness is declining, customers are seeking trust and personalisation at scale, and AI is transforming every stage of how marketing campaigns are conceived and discovered. 

But this creates opportunities. Discover how businesses of all sizes can adapt their marketing strategy to thrive in this new landscape.

Learn practical frameworks for building owned media channels, partnering with creators, and developing sustainable distribution strategies that grow with your business. Walk away with actionable insights on identifying the right channels, creating diverse and efficient content engines, and measuring success in ways that work for your scale and resources.

For the second half of the session, Mia will be joined on stage by Elly Strang for a conversation on how Tracksuit are engaging their audiences and the channels that are showing success, today.
 

Amiria MacKinnon, Head of Brand & Awareness, APAC, HubSpot

Elly Strang, Global Content Marketing Lead, Tracksuit

 
Breakout Room 2: 

Volume to Value: The Evolution Of The Sales-Marketing Partnership

AI has fundamentally disrupted how buyers research and purchase, making traditional demand generation obsolete. When HubSpot's reliable lead engine broke in 2024, we discovered the solution wasn't more campaigns - it was a complete transformation of the sales-marketing partnership.Learn how we unlocked additional revenue using AI-powered intent signals, shifted from volume to value metrics, and built our superpower - a marketing-sales revenue team. You'll leave with practical frameworks including to collaborate, new quality indicators, and tools that actually reduce rep fatigue while driving growth.

Gabrielle Weiss, Head of Revenue Marketing, APAC, HubSpot

11:50am

Breakout Room 1: 

AI Email That Converts - Without Sounding Like a Robot

AI-generated emails can sound robotic and convert poorly—but they don’t have to. Learn the frameworks behind HubSpot’s 2x conversion rate gains using AI in email across the customer journey. You’ll discover when AI amplifies your results (and when it amplifies your mistakes), plus how to personalize at scale without losing your voice.

Casey McGaw, Senior Marketing Manager, HubSpot

 

Breakout Room 2: 

AI Across the Customer Lifecycle: Automating Marketing, Sales and Service at canibuild

Join Mark Deacon, Chief Commercial Officer at canibuild, and HubSpot's Marilia Adamson for a candid conversation on implementing AI across marketing, sales, and customer service functions. 

From AI-powered lead qualification, to 80% resolution rates in customer support, discover how this canibuild is using artificial intelligence to drive efficiency and growth.

This fireside chat will provide practical insights into:

- Identifying high-impact areas where AI can transform your customer acquisition and retention
- Implementing AI tools strategically within your existing tech stack
- Measuring results and ROI from AI investments
- Real-world examples of both HubSpot and third-party AI tools working together

Whether you're just beginning your AI journey or looking to optimise existing capabilities, you'll walk away with actionable frameworks for leveraging AI to scale smarter, not harder. Learn how AI is no longer just a competitive advantage but an essential component of modern business operations.

Mark Deacon, Chief Commercial Officer, canibuild

Marilia Adamson, Director, JAPAC Customer Success, HubSpot

12:35pm

Lunch

1:30pm

Breakout Room 1: 

Built To Last: The Evergreen Marketing Mindset With James Hardie

James Hardie, a household name in the building industry, has made Evergreen more than a tactic; it’s a mindset.

Five years ago, they imagined a homeowner engagement strategy. The goal? Deliver content shaped by audience preferences and behaviour, replacing one-shot newsletters and short-lived campaign spikes with a continuous, compounding flow of engaged prospects. The campaign is still on, and delivering open, click, and engagement rates far above industry benchmarks.

Since then, James Hardie has taken this Evergreen approach into the B2B space, engaging architects and builders through pathway-based logic and HubSpot-embedded CTAs. This is a multi-year success story, spanning campaigns, audiences, and an ongoing commitment to expand and refine Evergreen journeys year after year.

Annie Swann, Director, Recipe Marketing

Julie Sinclair, Marketing Manager, James Hardie

 
Breakout Room 2: 

AI-Powered Sales Success with HubSpot

Learn how to set up the Sales Workspace and how to help your reps embrace a centralised solution to close deals faster. In this hands-on Lab, you'll learn about the Sales Workspace and some of the integrated AI that makes it easy for your sales team to succeed using Sales Hub. You’ll leave with a game plan on how to enable your sales teams in the Sales Workspace so that you can build more pipeline and close more deals.

Kevin Shelt, Principal Solutions Engineer, HubSpot

2:20pm

Breakout Room 1: 

What’s In, What’s Out: Rewriting the 2026 Playbook

The rules are changing—fast. AI is evolving, playbooks are shifting, and customer expectations have never been higher. So how are your peers adapting?

Join us for an interactive roundtable to wrap the day with insights, energy, and a few surprises. Hosted live on stage, this session invites you to reflect on what’s no longer serving your team—and what new strategies, tools, or mindsets you're embracing for the year ahead.

We’ll kick off with a live poll and group discussion around what marketers, sales teams, and CX leaders are leaving behind in 2025. Then, turn the focus to what’s trending up: smarter workflows, connected experiences, and bold new bets for growth. It’s fast-paced, practical, and a great way to hear from others navigating the same shifts.

This session is designed to spark new ideas and even better conversations. You’ll walk away with peer-sourced trends and a list of people you’ll want to keep talking to.

Let’s end the day by getting inspired—and getting connected.

Hosted by Sam Firman, Country Manager, ANZ, HubSpot

 
Breakout Room 2: 

From Zero to AI Hero: Launch Your Customer Agent Today

This hands-on workshop is designed exclusively for folks who are ready to turn AI into action. In just 45 minutes, you’ll be guided through setting up Customer Agent in your own portal—no fluff, just practical steps you can implement immediately. We'll kick things off with a short introduction to what Customer Agent is, why it matters, and how it fits into your broader strategy across marketing, sales & CX.

From there, we’ll jump into a live walkthrough where you’ll set up your first Customer Agent experience. Learn how to configure your data sources, customise prompt settings, and enable smart AI-powered responses that save time and elevate customer satisfaction. You'll leave the session with a working prototype, tips for testing and optimisation, and a clear understanding of how to take it further.

Bring your laptop, your login, and your questions—this is a working session designed to help you leave with something live and ready to go.

Diana Walsh, Lead Customer Success Manager, Strategic Accounts, HubSpot

3:10pm - 4:30pm

Join us for drinks and canapés as we digest the takeaways from the day and connect with our peers.
 

Ticket Information

  • General Admission

    Ticket Price: Complimentary for Selected HubSpot Customers
    • Entry to in-person CONNECT event at The Hilton, Auckland CBD on September 17th
    • Catering throughout the day including breakfast, lunch, barista coffee and networking drinks and canapés
    • Access to the HubSpot Meeting Hub and networking space
  • Customer_Panel
  • GROW_Salestribe
  • GROW_Keynote
  • CONNECT_Sponsor

Location

The Hilton

147 Quay St, Auckland CBD, New Zealand

The Hilton, Auckland

147 Quay Street, Auckland CBD, Auckland 1010, New Zealand

Join The Waitlist

CONNECT tickets are fully allocated right now, but complete the form below to join the waitlist. In 2024, every person on the waitlist received a ticket in the end and we hope to do so again this year!
 
HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. HubSpot will share the information you provide at this event with our sponsors who will use your information for similar purposes.
 
You can unsubscribe from communications from HubSpot & our sponsors at any time. For more information, check out HubSpot's privacy policy, or click on our Sponsor’s above to learn about their privacy practices.
 
As a friendly reminder, this event is for the HubSpot Customer Community. Apply to reserve your spot below and we'll be in touch to confirm your place on the waitlist within 72 hours.
 
Not a customer yet? Check out our other events schedule here.

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

The content for CONNECT is specifically designed for HubSpot customers. If you're not a customer yet, check out our local schedule for other HubSpot events here.

CONNECT with HubSpot is an in-person only event in APAC and sessions will not be recorded.

Absolutely! Book time with them here and let them know you've applied for a ticket to CONNECT.

Not a worry at all! 

Share your dietary requirements on the form above when you apply for your ticket, or if you've already applied and missed the field, drop an email to cmcgaw@hubspot.com.

Absolutely! While you're welcome to come to NZ to join us, we will also be running similar events across Australia and SEA throughout the rest of the year. See here for the full schedule of CONNECT events in APAC.

There is a limit of two tickets per company to ensure we can meet as many of our NZ customers as possible.