In-Person Event
Join us as New Zealand’s CONNECT with HubSpot returns for a jam-packed day of inspiring thought leadership and actionable breakout content focused on the HubSpot product.
You’ll meet with HubSpot experts and fellow customers, and learn how to get the most out of your HubSpot portal in 2025 and beyond.
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CONNECT Auckland brings together HubSpot’s customer community of over 150 marketing, sales, and CX professionals in New Zealand to collectively tackle today's business landscape. You’ll hear from HubSpot experts on the latest strategies, with a spotlight on the future of marketing in 2026, the role of AI in driving smarter customer experiences, and how HubSpot’s newest innovations can power your growth.
CONNECT is a forum for ideas - where shared experiences spark innovation, and fresh perspectives. Traditional inbound marketing is being disrupted by new search experiences, AI is reshaping how content is created and shared, and agents are redefining customer engagement. Hear from customers on how they’re adapting, experimenting and thriving in this fast-changing landscape.
CONNECT is a hub for solutions. Through customer panels, hands-on workshops, and tactical sessions, you’ll explore how leading brands use HubSpot to align teams, maximise productivity, and stay competitive. This is your opportunity to build your 2026 roadmap with input from those doing it best.
It’s time to CONNECT.
Vice President & Managing Director, JAPAC
Chief Commercial Officer
Global Content Marketing Lead
Marketing Manager
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Director
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Director, Customer Success JAPAC
Country Manager, Australia & New Zealand
Head of Presales, ANZ
Head of Integrated Marketing, APAC
Senior Marketing Manager, APAC Customer Marketing
Principal Solutions Engineer
Head of Revenue Marketing, APAC
Lead Customer Success Manager, Strategic Accounts
8:30am
Check-in will open at 8:30am.
Check in and then join us for a light breakfast and fresh barista coffee while getting to know your fellow CONNECT attendees.
9:30am
Our 360-degree analysis of Australian & NZ consumer and business leaders' perspectives on connection, experience, and business, provides valuable insights to help you stay ahead of the game.
Megan Hughes, Interim Vice President & Managing Director, APAC, HubSpot
Join us as we explore the exciting product updates, newly released from INBOUND 2025.
Daniel Bertschi, Head of ANZ Solutions Engineering, HubSpot
10:35am
11am
Breakout Room 1:
Amiria MacKinnon, Head of Brand & Awareness, APAC, HubSpot
Elly Strang, Global Content Marketing Lead, Tracksuit
Gabrielle Weiss, Head of Revenue Marketing, APAC, HubSpot
11:50am
AI-generated emails can sound robotic and convert poorly—but they don’t have to. Learn the frameworks behind HubSpot’s 2x conversion rate gains using AI in email across the customer journey. You’ll discover when AI amplifies your results (and when it amplifies your mistakes), plus how to personalize at scale without losing your voice.
Casey McGaw, Senior Marketing Manager, HubSpot
Breakout Room 2:
Join Mark Deacon, Chief Commercial Officer at canibuild, and HubSpot's Marilia Adamson for a candid conversation on implementing AI across marketing, sales, and customer service functions.
From AI-powered lead qualification, to 80% resolution rates in customer support, discover how this canibuild is using artificial intelligence to drive efficiency and growth.
This fireside chat will provide practical insights into:
- Identifying high-impact areas where AI can transform your customer acquisition and retention
- Implementing AI tools strategically within your existing tech stack
- Measuring results and ROI from AI investments
- Real-world examples of both HubSpot and third-party AI tools working together
Whether you're just beginning your AI journey or looking to optimise existing capabilities, you'll walk away with actionable frameworks for leveraging AI to scale smarter, not harder. Learn how AI is no longer just a competitive advantage but an essential component of modern business operations.
Mark Deacon, Chief Commercial Officer, canibuild
Marilia Adamson, Director, JAPAC Customer Success, HubSpot
12:35pm
1:30pm
Breakout Room 1:
James Hardie, a household name in the building industry, has made Evergreen more than a tactic; it’s a mindset.
Five years ago, they imagined a homeowner engagement strategy. The goal? Deliver content shaped by audience preferences and behaviour, replacing one-shot newsletters and short-lived campaign spikes with a continuous, compounding flow of engaged prospects. The campaign is still on, and delivering open, click, and engagement rates far above industry benchmarks.
Since then, James Hardie has taken this Evergreen approach into the B2B space, engaging architects and builders through pathway-based logic and HubSpot-embedded CTAs. This is a multi-year success story, spanning campaigns, audiences, and an ongoing commitment to expand and refine Evergreen journeys year after year.
Annie Swann, Director, Recipe Marketing
Julie Sinclair, Marketing Manager, James Hardie
Learn how to set up the Sales Workspace and how to help your reps embrace a centralised solution to close deals faster. In this hands-on Lab, you'll learn about the Sales Workspace and some of the integrated AI that makes it easy for your sales team to succeed using Sales Hub. You’ll leave with a game plan on how to enable your sales teams in the Sales Workspace so that you can build more pipeline and close more deals.
Kevin Shelt, Principal Solutions Engineer, HubSpot
2:20pm
Breakout Room 1:
The rules are changing—fast. AI is evolving, playbooks are shifting, and customer expectations have never been higher. So how are your peers adapting?
Join us for an interactive roundtable to wrap the day with insights, energy, and a few surprises. Hosted live on stage, this session invites you to reflect on what’s no longer serving your team—and what new strategies, tools, or mindsets you're embracing for the year ahead.
We’ll kick off with a live poll and group discussion around what marketers, sales teams, and CX leaders are leaving behind in 2025. Then, turn the focus to what’s trending up: smarter workflows, connected experiences, and bold new bets for growth. It’s fast-paced, practical, and a great way to hear from others navigating the same shifts.
This session is designed to spark new ideas and even better conversations. You’ll walk away with peer-sourced trends and a list of people you’ll want to keep talking to.
Let’s end the day by getting inspired—and getting connected.
Hosted by Sam Firman, Country Manager, ANZ, HubSpot
This hands-on workshop is designed exclusively for folks who are ready to turn AI into action. In just 45 minutes, you’ll be guided through setting up Customer Agent in your own portal—no fluff, just practical steps you can implement immediately. We'll kick things off with a short introduction to what Customer Agent is, why it matters, and how it fits into your broader strategy across marketing, sales & CX.
From there, we’ll jump into a live walkthrough where you’ll set up your first Customer Agent experience. Learn how to configure your data sources, customise prompt settings, and enable smart AI-powered responses that save time and elevate customer satisfaction. You'll leave the session with a working prototype, tips for testing and optimisation, and a clear understanding of how to take it further.
Bring your laptop, your login, and your questions—this is a working session designed to help you leave with something live and ready to go.
Diana Walsh, Lead Customer Success Manager, Strategic Accounts, HubSpot
3:10pm - 4:30pm
The Hilton
147 Quay St, Auckland CBD, New Zealand
147 Quay Street, Auckland CBD, Auckland 1010, New Zealand
Not a worry at all!
Share your dietary requirements on the form above when you apply for your ticket, or if you've already applied and missed the field, drop an email to cmcgaw@hubspot.com.