In-Person Event

Auckland

The Hilton, Auckland CBD
27th May 2026, 8:30am - 5pm

Join us as New Zealand’s CONNECT with HubSpot returns for a jam-packed day of inspiring thought leadership and actionable breakout content focused on the HubSpot product.

You’ll meet with HubSpot experts and fellow customers, and learn how to get the most out of your HubSpot portal in 2026 and beyond.

Join The Waitlist

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Overview

CONNECT Auckland brings together HubSpot’s customer community of over 250 marketing, sales, and CX professionals in New Zealand to collectively tackle today's business landscape. You’ll hear from HubSpot experts on the latest strategies, with a spotlight on the future of marketing in 2026, the role of AI in driving smarter customer experiences, and how HubSpot’s newest innovations can power your growth.

CONNECT is a forum for ideas - where shared experiences spark innovation, and fresh perspectives. Traditional inbound marketing is being disrupted by new search experiences, AI is reshaping how content is created and shared, and agents are redefining customer engagement. Hear from customers on how they’re adapting, experimenting and thriving in this fast-changing landscape.

CONNECT is a hub for solutions. Through customer panels, hands-on workshops, and tactical sessions, you’ll explore how leading brands use HubSpot to align teams, maximise productivity, and stay competitive. This is your opportunity to build your 2026 roadmap with input from those doing it best.

It’s time to CONNECT.

Speakers

We'll be introducing you to more remarkable speakers for CONNECT with HubSpot Auckland soon, so keep an eye on your inbox for updates. In the meantime, here is a sneak peek of who is already locked in to share insights and add value on the day.

Marilia Adamson

Director, Customer Success JAPAC
Samantha Kirshen`

Director of Pre-Sales, JAPAC
Sam Firman

Country Manager, Australia & New Zealand
Casey McGaw

Senior Marketing Manager, APAC Customer Marketing
Gabrielle Weiss

Head of Revenue Marketing, APAC
Jason King

Director of Corporate Sales, ANZ

Agenda

8:30am

9:30am

9:30am | Welcome to Country

9:35am | Opening Keynote

Join us as we kick off the day with exciting new product updates from the latest HubSpot Product Spotlight.

Samantha Kirshen, Director of Pre Sales, JAPAC, HubSpot

10:05am | From Experiment To Impact: AI Agents In The Real World

AI agents are no longer a future consideration, they're a present-day competitive differentiator. But for most leadership teams, critical questions remain unanswered: How do you assess the risk of putting AI in front of your customers? What does genuine ROI look like beyond efficiency metrics? And how do you build organisational confidence in a technology that's evolving faster than your governance frameworks?

Join Wilderness' Head of Digital as they share how they evaluated, implemented, and scaled AI agents across their customer experience operations.

Marcel Peifer, Head of Digitial, Wilderness

Marilia Adamson, Director of Customer Success, JAPAC, HubSpot

10:35am

Morning Tea

11am

Breakout Room 1:

Decoding AEO: What 1M+ Answer Engine Responses Taught Us About Getting Your Brand To Show Up

Search behaviour is shifting fast. Buyers are no longer just clicking links, they are asking AI engines for answers. The brands that show up in those answers are earning disproportionate visibility, trust, and influence at the moment decisions are being shaped.

Since acquiring Xfunnel, HubSpot has analysed tens of millions of prompts and more than 14 million AI citations across engines and regions to understand what actually drives AI visibility. In this session, you'll see new, data-backed insights into how content gets surfaced, cited, and summarised across answer engines, and what marketing leaders should prioritise now. This session goes deeper than prior AEO talks, with fresh findings and a more advanced lens, while remaining practical and actionable.

In this session, you will learn:

- What the data reveals about how AI engines select and cite content

- Why blogs and foundational content still matter in an AI-driven discovery landscape

- How persona and geo context influence the answers your buyers see

- The role content format and structure play in citation likelihood

- Clear, immediate actions you can take to improve your brand’s AI visibility

Casey McGaw, Lead Marketer, APAC, HubSpot

Breakout Room 2:

When Buyers Skip Your Funnel: Unified Revenue Frameworks For The AI Era

AI has transformed both how buyers research solutions and how sales teams engage them. Revenue leaders now face dual trust challenges: externally, when to deploy AI automation vs human engagement with increasingly AI-savvy buyers; internally, how to align sales and marketing around shared frameworks when traditional handoffs are breaking down.

Join Jason King, Corporate Sales Director at HubSpot and Gabby Weiss, Head of Revenue Marketing, HubSpot, for a strategic conversation on the frameworks and leadership decisions required to navigate this new reality.

In this session you'll learn:

How to build buyer trust in an AI-mediated world - balancing automation with human engagement
Frameworks for aligning sales and marketing teams, and the organisational shifts required to make them work
Decision-making approaches for human versus AI engagement at different stages of the buyer journey
Practical strategies for sales-marketing alignment that work within your existing org structure

Jason King, Director of Corporate Sales, ANZ, HubSpot

Gabrielle Weiss, Head of Revenue Marketing, APAC, HubSpot

11:50am

12:35pm

Lunch

1:30pm

Breakout Room 1:

Session TBC

More details coming soon

Speaker TBC

Breakout Room 2:

Building Your Agentic Workforce | Turning Data Into Context For Real Impact

AI agents promise to automate work - but without deep, unified context, they’re still just filing cabinets, only working faster than we can. In this session, we’ll explore why most teams are stuck paying a “productivity tax,” spending more time maintaining systems than actually driving growth.

You’ll unpack the architectural shift from legacy systems of record to context-rich systems of intelligence, and why unified, self-updating data is essential for truly agentic teams. Learn how to close the “context gap,” eliminate fragmented tech stacks, and build AI agents that don’t just respond — but proactively drive real impact.

Speaker TBC, HubSpot

2:20pm

Breakout Room 1:

What’s In, What’s Out: Rewriting the 2026 Playbook

Join us for an interactive roundtable to wrap the day with insights, energy, and a few surprises. Hosted live on stage, this session invites you to reflect on what’s no longer serving your team—and what new strategies, tools, or mindsets you're embracing for the year ahead.

This session is designed to spark new ideas and even better conversations. You’ll walk away with peer-sourced trends and a list of people you’ll want to keep talking to.

Let’s end the day by getting inspired—and getting connected.

Hosted by Sam Firman, Country Manager, ANZ, HubSpot

Breakout Room 2:

Turning Prospects Into Pipeline | HubSpot Agents In Action

What happens when AI doesn’t just assist, but actively works your pipeline?

In this live demo session, see HubSpot’s Customer, Prospecting, and Data Agents working together to prioritise opportunities and generate pipeline - without adding headcount. You’ll experience how AI performs when it has full context of your business, powered by unified CRM data, emails, calls, and customer interactions.

From Breeze Assistant supporting day-to-day tasks to autonomous Agents handling entire workflows, you’ll see real examples across marketing, sales, and service.

Whether you’re exploring AI or ready to scale it, this session will show you what is possible with HubSpot AI.

Speaker TBC, HubSpot

3:10pm - 4:30pm

Ticket Information

General Admission
Ticket Price: Complimentary for Selected HubSpot Customers
Available
- Entry to in-person CONNECT event at The Hilton, Auckland CBD on May 27th
- Catering throughout the day including breakfast, lunch, barista coffee and networking drinks and canapés
- Access to the HubSpot Meeting Hub and networking space

Location

The Hilton

147 Quay St, Auckland CBD, New Zealand

The Hilton, Auckland

147 Quay Street, Auckland CBD, Auckland 1010, New Zealand

Join The Waitlist

We have exhausted our ticket allocation for CONNECT NZ 2026. Feel free to join the waitlist and if space becomes available we will let you know.

There is a maximum of two tickets per customer available. Each ticket must be registered for individually, and if registering on behalf of a colleague, please use an incognito browser.

HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. HubSpot will share the information you provide at this event with our sponsors who will use your information for similar purposes.

You can unsubscribe from communications from HubSpot & our sponsors at any time. For more information, check out HubSpot's privacy policy, or click on our Sponsor’s above to learn about their privacy practices.

As a friendly reminder, this event is for the HubSpot Customer Community. Apply to reserve your spot below and we'll be in touch to confirm your place on the waitlist within 72 hours.

Not a customer yet? Check out our other events schedule here.

There is a limit of two tickets per company to ensure we can meet as many of our NZ customers as possible. Tickets must be registered individually for each attendee (ie. each attendee must fill our their own ticket request form above, one person filling out the form does not automatically apply two tickets to their company).

If you are securing a ticket for a colleague as well as yourself, please complete theirs in

Auckland

Overview

Speakers

Marilia Adamson

Agenda

Check-in & Morning Coffee

Event Welcome

Morning Tea

Morning Breakout Track 1

Morning Breakout Track 2

Lunch

Afternoon Breakout Track 1

Session TBC

Building Your Agentic Workforce | Turning Data Into Context For Real Impact

Afternoon Breakout Track 2

Networking Drinks

Ticket Information

General Admission

Available

Location

The Hilton, Auckland

Join The Waitlist

What if I'm not a customer? Can I still come?

Is the event recorded?

Can I meet my HubSpot CSM on the day?

What if I have a dietary requirement?

I'm not in New Zealand - can I still attend CONNECT?

How many tickets are available per company?