In-Person Event

Auckland

The Hilton, Auckland CBD
27th May 2026, 8:30am - 5pm

Join us as New Zealand’s CONNECT with HubSpot returns for a jam-packed day of inspiring thought leadership and actionable breakout content focused on the HubSpot product.

You’ll meet with HubSpot experts and fellow customers, and learn how to get the most out of your HubSpot portal in 2026 and beyond.

Join The Waitlist

Scroll for more

Overview

CONNECT Auckland brings together HubSpot’s customer community of over 250 marketing, sales, and CX professionals in New Zealand to collectively tackle today's business landscape. You’ll hear from HubSpot experts on the latest strategies, with a spotlight on the future of marketing in 2026, the role of AI in driving smarter customer experiences, and how HubSpot’s newest innovations can power your growth.

CONNECT is a forum for ideas - where shared experiences spark innovation, and fresh perspectives. Traditional inbound marketing is being disrupted by new search experiences, AI is reshaping how content is created and shared, and agents are redefining customer engagement. Hear from customers on how they’re adapting, experimenting and thriving in this fast-changing landscape.

CONNECT is a hub for solutions. Through customer panels, hands-on workshops, and tactical sessions, you’ll explore how leading brands use HubSpot to align teams, maximise productivity, and stay competitive. This is your opportunity to build your 2026 roadmap with input from those doing it best.

It’s time to CONNECT.

Speakers

We'll be introducing you to more remarkable speakers for CONNECT with HubSpot Auckland soon, so keep an eye on your inbox for updates. In the meantime, here is a sneak peek of who is already locked in to share insights and add value on the day.

Angus Cheung

Head of SMB, ANZ
Marcel Peifer

Head of Digital & Sustainability
Francois Du Plessis

Online Marketing Lead
Matt Koenen

Head of Revenue Operations
Leah Ahn

Digital Platforms Director
Marilia Adamson

Director, Customer Success JAPAC
Sam Firman

Country Manager, Australia & New Zealand
Samantha Kirshen`

Director of Pre-Sales, JAPAC
Casey McGaw

Senior Marketing Manager, APAC Customer Marketing
Gabrielle Weiss

Head of Revenue Marketing, APAC
Jason King

Director of Corporate Sales, ANZ
Pavel Kamychnikov

Director of Mid Market Sales, ANZ
Blake Riddington

Senior Customer Success Manager
Raymond Lin

Principal Solutions Engineer
Adeline Hochet

Solutions Engineer
Fizaa Chaudhary

Regional Marketing Manager, ANZ

Agenda

8:30am

9:30am

9:30am | Welcome to Country

9:35am | Opening Keynote

Join us as we kick off the day with exciting new product updates from the latest HubSpot Product Spotlight.

Samantha Kirshen, Director of Pre Sales, JAPAC, HubSpot

10:05am | From Experiment To Impact: AI Agents In The Real World

AI agents are no longer a future consideration, they're a present-day competitive differentiator. But for most leadership teams, critical questions remain unanswered: How do you assess the risk of putting AI in front of your customers? What does genuine ROI look like beyond efficiency metrics? And how do you build organisational confidence in a technology that's evolving faster than your governance frameworks?

Join Wilderness' Head of Digital as they share how they evaluated, implemented, and scaled AI agents across their customer experience operations.

Marcel Peifer, Head of Digitial, Wilderness

Marilia Adamson, Director of Customer Success, JAPAC, HubSpot

10:35am

Morning Tea

11am

Breakout Room 1:

Beyond Clicks: HubSpot's Content Strategy For The LLM Era

Google dominated discovery for two decades, but that era is ending. As AI assistants like ChatGPT rapidly become the primary way buyers find answers, the rules of content, demand generation, and brand visibility are being rewritten in real time.

In this session, HubSpot pulls back the curtain on how we saw this shift early, and completely rethought our content strategy to lead in the LLM era. You’ll learn what’s fundamentally changing about how demand is created, why traditional SEO and top-of-funnel strategies are no longer enough, and how channels built on trust, expertise, and human perspective are reshaping growth.

We’ll walk through HubSpot’s playbook for winning in this new landscape - from diversifying beyond search to building content that AI engines prioritise and amplify.

If your current strategy is built for clicks, not conversations, this session will show you what needs to change - and how to get ahead before the next wave hits.

Casey McGaw, Lead Marketer, APAC, HubSpot

Breakout Room 2:

When Buyers Skip Your Funnel: Unified Revenue Frameworks For The AI Era

AI has transformed both how buyers research solutions and how sales teams engage them. Revenue leaders now face dual trust challenges: externally, when to deploy AI automation vs human engagement with increasingly AI-savvy buyers; internally, how to align sales and marketing around shared frameworks when traditional handoffs are breaking down.

Join Jason King, Corporate Sales Director at HubSpot and Matt Koenen, Head of Revenue Operations at Smartly, for a strategic conversation on the frameworks and leadership decisions required to navigate this new reality.

In this session you'll learn:

How to build buyer trust in an AI-mediated world - balancing automation with human engagement
Frameworks for aligning sales and marketing teams, and the organisational shifts required to make them work
Decision-making approaches for human versus AI engagement at different stages of the buyer journey
Practical strategies for sales-marketing alignment that work within your existing org structure

Matt Koenen, Head of Revenue Operations, Smartly

Jason King, Director of Corporate Sales, ANZ, HubSpot

Moderated by Gabrielle Weiss, Head of Revenue Marketing, APAC, HubSpot

11:50am

Breakout Room 1:

Where Speed Meets Scale: Inside Samsung NZ’s AI-Powered Marketing Engine

Join this insightful panel with Samsung NZ as they unpack how they’ve transformed campaign delivery using HubSpot’s AI tools - moving from manual, time-intensive processes to fast, scalable, and highly personalised execution.

In this session, you’ll see how they reduced campaign turnaround to under 48 hours across multiple audience segments, while improving performance and maintaining quality. More importantly, they’ll break down what actually changed - from workflow and team structure, to how they use AI day-to-day.

You’ll also hear what worked, what didn’t, and how you can apply the same principles within your own team, regardless of whether you’re just getting started or looking to scale.

You’ll leave with practical ways to use HubSpot AI to remove bottlenecks, increase speed to market, and drive measurable impact, all without increasing headcount.

Francois Du Plessis, Online Marketing Lead, Samsung NZ

Leah Ahn, Digital Platforms Director, Cheil

Pavel Kamychnikov, Director of MidMarket Sales, HubSpot

Breakout Room 2:

Building Your Agentic Workforce | Turning Data Into Context For Real Impact

AI agents promise to automate work - but without deep, unified context, they’re still just filing cabinets, only working faster than we can. In this session, we’ll explore why most teams are stuck paying a “productivity tax,” spending more time maintaining systems than actually driving growth.

You’ll unpack the architectural shift from legacy systems of record to context-rich systems of intelligence, and why unified, self-updating data is essential for truly agentic teams. Learn how to close the “context gap,” eliminate fragmented tech stacks, and build AI agents that don’t just respond — but proactively drive real impact.

Raymond Lin, Principal Solutions Engineer, HubSpot

12:35pm

Lunch

1:30pm

Breakout Room 1:

Turning Attention Into Pipeline: TikTok x HubSpot in Action

Marketing teams are under increasing pressure to drive growth, prove ROI, and make every channel work harder. But with rising costs and saturated platforms, many are asking the same question: where is the next source of pipeline—and how do we measure its impact?

In this session, we’ll show how TikTok is becoming a powerful channel for B2B lead generation, and how HubSpot helps turn that attention into measurable business outcomes. You’ll see:

the three pillars of high-performing TikTok campaigns
how to leverage HubSpot audiences in targeted TikTok campaigns
how to sync new leads for seamless contact nurturing
how to track performance from spend through to contacts, deals, and revenue

With real examples from New Zealand brands and practical guidance on campaign design, rollout, and measurement, you’ll walk away with a clear 90-day plan to test and scale TikTok as part of your marketing mix.

You’ll leave with a strong understanding of where TikTok fits in your funnel—and concrete steps to start generating and measuring leads using TikTok and HubSpot.

Angus Cheung, Head of SMB, ANZ, TikTok

Fizaa Chaudhary, Regional Marketing Manager, ANZ, TikTok

Breakout Room 2:

Inside HubSpot AI | Automating The Path To Pipeline

What happens when AI doesn’t just assist, but actively works your pipeline?

In this live demo session, see HubSpot’s Customer, Prospecting, and Data Agents working together to prioritise opportunities and generate pipeline - without adding headcount. You’ll experience how AI performs when it has full context of your business, powered by unified CRM data, emails, calls, and customer interactions.

From Breeze Assistant supporting day-to-day tasks to autonomous Agents handling entire workflows, you’ll see real examples across marketing, sales, and service.

Whether you’re exploring AI or ready to scale it, this session will show you what is possible with HubSpot AI.

Adeline Hochet, Solutions Engineer, HubSpot

2:20pm

Breakout Room 1:

Rewriting the 2026 Playbook: Executing For Impact

Join us for an interactive roundtable to close out the day - bringing together the biggest themes from CONNECT and turning them into practical takeaways.

In this facilitated discussion, you’ll reflect on what’s no longer serving your team, and where to focus next across AI, content, and changing buyer behaviour.

This session is designed to move beyond ideas into action. You’ll hear how others are adapting, uncover gaps in your own approach, and leave with a clearer sense of what to prioritise in the months ahead.

And just as importantly, you’ll make connections with peers facing the same challenges, so the conversation doesn’t stop here.

Let’s wrap the day with clarity, momentum, and a few new people in your corner.

Let’s end the day by getting inspired—and getting connected.

Hosted by Sam Firman, Country Manager, ANZ, HubSpot

Breakout Room 2:

Turning AI Into Action | Building Smarter Customer Experiences with HubSpot Agents

AI isn’t just a future bet, it’s already changing how high-performing teams acquire, engage, and retain customers. The challenge isn’t awareness anymore; it’s execution.

In this hands-on session, you’ll go beyond the basics to build, optimise, and scale a Customer Agent in HubSpot that actually drives results. We’ll show you how to move from simple automation to more intelligent, context-aware experiences that support your customers and your team at scale.

You’ll work directly in your HubSpot portal to set up key components of your agent, while also exploring more advanced capabilities like refining responses, improving data inputs, and aligning your agent to real customer journeys.

This session is designed to be practical and outcome-focused, so you leave with something live, plus a clear path to expand its impact across your business.

Blake Riddington, Senior Customer Success Manager, HubSpot

3:10pm - 4:30pm

Ticket Information

General Admission
Ticket Price: Complimentary for Selected HubSpot Customers
Available
- Entry to in-person CONNECT event at The Hilton, Auckland CBD on May 27th
- Catering throughout the day including breakfast, lunch, barista coffee and networking drinks and canapés
- Access to the HubSpot Meeting Hub and networking space

With Thanks To Our Sponsors

Location

The Hilton

147 Quay St, Auckland CBD, New Zealand

The Hilton, Auckland

147 Quay Street, Auckland CBD, Auckland 1010, New Zealand

Join The Waitlist

We have exhausted our ticket allocation for CONNECT NZ 2026. Feel free to join the waitlist and if space becomes available we will let you know.

There is a maximum of two tickets per customer available. Each ticket must be registered for individually, and if registering on behalf of a colleague, please use an incognito browser.

HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. HubSpot will share the information you provide at this event with our sponsors, Tik Tok, who will use your information for similar purposes.

You can unsubscribe from communications from HubSpot & our sponsors at any time. For more information, check out HubSpot's privacy policy, or click on our Sponsor’s above to learn about their privacy practices.

As a friendly reminder, this event is for the HubSpot Customer Community. Apply to reserve your spot below and we'll be in touch to confirm your place on the waitlist within 72 hours.

Not a customer yet? Check out our other events schedule here.

There is a limit of two tickets per company to ensure we can meet as many of our NZ customers as possible. Tickets must be registered individually for each attendee (ie. each attendee must fill our their own ticket request form above, one person filling out the form does not automatically apply two tickets to their company).

If you are securing a ticket for a colleague as well as yourself, please complete theirs in

Auckland

Overview

Speakers

Angus Cheung

Agenda

Check-in & Morning Coffee

Event Welcome

Morning Tea

Morning Breakout Track 1

Morning Breakout Track 2

Lunch

Afternoon Breakout Track 1

Turning Attention Into Pipeline: TikTok x HubSpot in Action

Inside HubSpot AI | Automating The Path To Pipeline

Afternoon Breakout Track 2

Networking Drinks

Ticket Information

General Admission

Available

With Thanks To Our Sponsors

Location

The Hilton, Auckland

Join The Waitlist

What if I'm not a customer? Can I still come?

Is the event recorded?

Can I meet my HubSpot CSM on the day?

What if I have a dietary requirement?

I'm not in New Zealand - can I still attend CONNECT?

How many tickets are available per company?