Overview

CONNECT Auckland brings together HubSpot’s customer community of over 100 marketing, sales, and CX professionals in New Zealand to collectively tackle today's business landscape. You’ll hear from HubSpot experts on the latest strategies including how to safeguard your SEO strategy against AI disruption, and how HubSpot uses HubSpot to drive consistent and scalable sales success.

CONNECT is a forum for ideas. Despite our hyperconnected world, reaching customers and uniting our teams has never been harder. Unveiling the findings from brand new research, our keynote demonstrates why disconnection is the greatest enemy to your customer experience - and as a result, sustainable growth. Discover the strategies to overcome disconnection and future-proof your brand.

CONNECT is a hub for solutions. You’ll hear from multiple brands on how senior leaders are using HubSpot to drive success in their organisations. Learn how you too can balance individual team tactical plays, while still achieving cross-functional alignment within the broader business..

It’s time to CONNECT!

Speakers

We'll be introducing you to more remarkable speakers for CONNECT with HubSpot Auckland soon, so keep an eye on your inbox for updates. In the meantime, here is a sneak peek of who is already locked in to share insights and add value on the day.

Ravneel Chandra

Client Solutions Manager
Chelsea Andrews

Product Marketing, B2B Team Lead
Mikayla Hopkins

Head of Marketing
Sarah Trotman

Chief Executive
Lara Brownlow

Head of Channel Sales, APAC
Kat Warboys

Marketing Director, APAC
Megan Hughes

Country Sales Leader, ANZ
Fabio Pancaldi

Senior Partnerships Director
Amiria MacKinnon

Head of Brand & Awareness, APAC
Romi Dexter

Founder & CXO
Thomas Emmerson

Managing Director
Chantelle Elliott

Senior Strategic Partnerships Manager
Pat Donley

Strategic Channel Partner Manager
Daniel Bertschi

Head of Presales, JAPAC
Brent Claremont

Manager, Strategic Accounts & Corporate Customer Success
Jess Forster

Senior Solutions Engineer

Agenda

8:30am

9:30am

9:30am | Welcome to Country

9:35am | Prioritising Connection In A Digital Future

Looking to unlock success in today's rapidly changing business landscape? As consumer expectations continue to evolve, businesses must find the right balance between human interaction and technology to offer the seamless connections that customers now crave.

Our 360-degree analysis of Australian consumer and business leaders' perspectives on connection, experience, and business provides valuable insights to help you stay ahead of the game.

Kat Warboys, APAC Marketing Director, HubSpot

10:05am | Unlock Your Growth Potential with HubSpot's AI Tools

The rise of A.I. means every business must come to grips with how A.I. can re-imagine processes, products, services and business models. Join us for this practical session where we'll show you how to use HubSpot's latest AI tools to help spark your team's creativity and work more efficiently. Get ready for a hands-on guide to growing your business with AI!

Daniel Bertschi, Head of JAPAC Presales, HubSpot

10:35am

Morning Tea

11am

Breakout Room 1:

Future-proofing your SEO strategy in the Age of AI

AI has fundamentally changed the search experience, and marketers need to adapt their SEO and content strategy to win in 2024.

In this session, we’ll dive into the recent shifts affecting AI’s impact on search and content, what Google’s E-E-A-T means for content, and walk through a three-part strategy to future-proof your SEO strategy.

Amiria MacKinnon, Head of Brand & Awareness, APAC, HubSpot

Breakout Room 2:

How HubSpot Sells HubSpot | Driving Sales In A Changing Market

The selling landscape as we know it has changed significantly in 2024, with shifting goalposts from buyers, stricter budgets, and more hoops to jump through for decision-makers. This means today’s sales professionals cannot keep selling in the same ways they were before, and still see success.

Learn how HubSpot’s Director of Corporate Sales ANZ leverages the HubSpot software to shift mindsets, drive behavioural change and build pipeline consistency in this new market.

Fabio Pancaldi, Director of ANZ Sales and Partnerships, HubSpot

11:40am

Breakout Room 1:

Cracking The Content Code | Driving Impact From Strategy to Analysis

When it comes to creating content, it’s hard to know how to drive impact with your audience the whole way through the funnel. Join HubSpot Solutions Partner, Vanguard 86, as we delve into the key to effective content creation, showcasing Trendz Outdoors. You’ll learn how to:

Identify and build successful topic frameworks
Integrate marketing and sales content to impact your close rate
Measure your content's impact through to a tangible ROI

Explore how to leverage HubSpot and industry tools, and see how Trendz Outdoor saw success with their own content strategy.

Thomas Emmerson, Managing Director, Vanguard 86

Breakout Room 2:

Service Hub Success | Unleashing Efficiency, Empowering Teams and Revolutionising CX

Learn how BMNZ empowered 1,600 Mentors & 80,000 businesses through HubSpot’s Service Hub. From omni-channel messaging to understanding customer sentiment, Hype & Dexter will take you through BMNZ’s journey and impacts, and explore how these tactics can be applied across a range of business use cases.

Romi Dexter, Founder & CXO, Hype & Dexter

Sarah Trotman, Chief Executive, Business Mentors New Zealand

12:15pm

Breakout Room 1:

Unleash Growth: How Integrating Brand and Demand Advertising Delivers ROI

For many businesses, advertising can look like a relentless pursuit of short-term goals at the expense of long-term ROI.

Discover how to break this cycle with a full-funnel approach that not only drives immediate impact, but sets the stage for sustainable, long-term success. Drawing from real-world examples, Lara will showcase how savvy brands leverage the HubSpot LinkedIn integration to unlock outsized results in the realm of B2B marketing.

Lara Brownlow, Head of Channel Sales, APAC, LinkedIn

Breakout Room 2:

The Missing Data in Your CRM: Voice

Voice data can provide valuable insights into customer behaviour, preferences, and sentiment, and in 2024 there are serious limitations in relying solely on written communication.

Learn how Aircall’s Voice AI can be integrated into existing Hubspot CRM systems to capture, store, and analyse voice data; and how you can leverage voice data to personalise customer interactions and improve customer satisfaction.

Chantelle Elliott, Senior Strategic Partnerships Manager, Aircall

Pat Donley, Strategic Channel Partner Manager APAC, Aircall

12:45pm

Lunch

1:45pm

1:45pm | Rev Up Your Sales Engine With Sales Hub's Prospecting Tools

Join us in this hands-on deep dive into Sales Hub’s latest prospecting tools. Learn how Sales Hub can help sales reps successfully connect with buyers, generate consistent quality pipeline, and work leads more effectively.

Jess Forster, Senior Solutions Engineer, HubSpot

2:15pm | Gain & Grow - Aligning Marketing, Sales & Success for Impact

It all boils down to either driving growth through new sales, or uncovering opportunities from your existing customers. Join APAC's Marketing Director, Kat Warboys, Country Sales Leader for ANZ, Megan Hughes, and Manager for Strategic Accounts & Corporate Customer Success, Brent Claremont. They will sit down to chat through the significance of aligning your GTM efforts across marketing, sales and customer success to create a cohesive, value-driven customer experience.

They’ll speak to how they approach it at HubSpot, the business impact, lessons learned along the way, and how to measure success.

Kat Warboys, APAC Marketing Director, HubSpot
Megan Hughes, Country Sales Leader, ANZ, HubSpot
Brent Claremont, Manager | Strategic Accounts & Corporate Customer Success, HubSpot

2:45pm | The Future of Visual Content with TikTok & Canva

Visual content has become the omnipresent channel for brands and consumers alike when it comes to driving engagement - but what actually makes that content impactful?

Join TikTok & Canbva to hear how to create visual content that cuts through the noise to drive connection with your audience, and how brands can leverage consumer-owned channels to have a slice of the action.

Chelsea Andrews, B2B Product Marketing Team Lead, Canva
Ravneel Chandra, Client Solutions Manager, TikTok
moderated by Mikayla Hopkins, Head of Marketing, Tracksuit

3:15pm | Closing Remarks

3:10pm - 5pm

Ticket Information

General Admission
Ticket Price: Complimentary for Selected HubSpot Customers
Available
- Entry to in-person CONNECT event at The Hilton, Auckland CBD on March 19th
- Catering throughout the day including breakfast, lunch, barista coffee and networking drinks and canapés
- Access to the HubSpot Meeting Hub and networking space

With thanks to our event partners

Location

The Hilton

147 Quay St, Auckland CBD, New Zealand

The Hilton, Auckland

147 Quay Street, Auckland CBD, Auckland 1010, New Zealand

Apply For Your Ticket

Register now to attend CONNECT with HubSpot Auckland

HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. HubSpot will share the information you provide at this event with our sponsors LinkedIn and Aircall who will use your information for similar purposes.

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As a friendly reminder, this event is for the HubSpot Customer Community. Apply to reserve your spot below and we'll be in touch to confirm your ticket within 72 hours.

Not a customer yet? Check out our other events schedule here.

Overview

Speakers

Ravneel Chandra

Chelsea Andrews

Mikayla Hopkins

Sarah Trotman

Lara Brownlow

Kat Warboys

Megan Hughes

Fabio Pancaldi

Amiria MacKinnon

Romi Dexter

Thomas Emmerson

Chantelle Elliott

Pat Donley

Daniel Bertschi

Brent Claremont

Jess Forster

Agenda

Check-in & Morning Coffee

Event Welcome

Morning Tea

Morning Breakout Track 1

Morning Breakout Track 2

Morning Breakout Track 3

Lunch

Closing Keynote Content

2:45pm | The Future of Visual Content with TikTok & Canva

Networking Drinks

Ticket Information

General Admission

Available

With thanks to our event partners

Location

The Hilton, Auckland

Apply For Your Ticket

Register now to attend CONNECT with HubSpot Auckland

What if I'm not a customer? Can I still come?

Is the event recorded?

Can I meet my HubSpot CSM on the day?

What if I have a dietary requirement?

I'm not in New Zealand - can I still attend CONNECT?

How many tickets are available per company?