In-Person Event | Auckland, New Zealand
Join us at New Zealand’s first ever CONNECT with HubSpot for a jam-packed day of inspiring thought leadership and actionable breakout content focused on the HubSpot product.
You’ll meet with HubSpot experts and fellow customers, and learn how to get the most out of your HubSpot portal in 2024.
CONNECT Auckland brings together HubSpot’s customer community of over 100 marketing, sales, and CX professionals in New Zealand to collectively tackle today's business landscape. You’ll hear from HubSpot experts on the latest strategies including how to safeguard your SEO strategy against AI disruption, and how HubSpot uses HubSpot to drive consistent and scalable sales success.
CONNECT is a forum for ideas. Despite our hyperconnected world, reaching customers and uniting our teams has never been harder. Unveiling the findings from brand new research, our keynote demonstrates why disconnection is the greatest enemy to your customer experience - and as a result, sustainable growth. Discover the strategies to overcome disconnection and future-proof your brand.
CONNECT is a hub for solutions. You’ll hear from multiple brands on how senior leaders are using HubSpot to drive success in their organisations. Learn how you too can balance individual team tactical plays, while still achieving cross-functional alignment within the broader business..
It’s time to CONNECT!
Client Solutions Manager
Product Marketing, B2B Team Lead
Head of Marketing
Chief Executive
Head of Channel Sales, APAC
Marketing Director, APAC
Country Sales Leader, ANZ
Senior Partnerships Director
Head of Brand & Awareness, APAC
Founder & CXO
Managing Director
Senior Strategic Partnerships Manager
Strategic Channel Partner Manager
Head of Presales, JAPAC
Manager, Strategic Accounts & Corporate Customer Success
Senior Solutions Engineer
8:30am
Check-in will open at 8:30am.
Check in and then join us for a light breakfast and fresh barista coffee while getting to know your fellow CONNECT attendees.
9:30am
Looking to unlock success in today's rapidly changing business landscape? As consumer expectations continue to evolve, businesses must find the right balance between human interaction and technology to offer the seamless connections that customers now crave.
Our 360-degree analysis of Australian consumer and business leaders' perspectives on connection, experience, and business provides valuable insights to help you stay ahead of the game.
Kat Warboys, APAC Marketing Director, HubSpot
The rise of A.I. means every business must come to grips with how A.I. can re-imagine processes, products, services and business models. Join us for this practical session where we'll show you how to use HubSpot's latest AI tools to help spark your team's creativity and work more efficiently. Get ready for a hands-on guide to growing your business with AI!
Daniel Bertschi, Head of JAPAC Presales, HubSpot
10:35am
11am
Breakout Room 1:
Amiria MacKinnon, Head of Brand & Awareness, APAC, HubSpot
The selling landscape as we know it has changed significantly in 2024, with shifting goalposts from buyers, stricter budgets, and more hoops to jump through for decision-makers. This means today’s sales professionals cannot keep selling in the same ways they were before, and still see success.
Learn how HubSpot’s Director of Corporate Sales ANZ leverages the HubSpot software to shift mindsets, drive behavioural change and build pipeline consistency in this new market.
Fabio Pancaldi, Director of ANZ Sales and Partnerships, HubSpot
11:40am
When it comes to creating content, it’s hard to know how to drive impact with your audience the whole way through the funnel. Join HubSpot Solutions Partner, Vanguard 86, as we delve into the key to effective content creation, showcasing Trendz Outdoors. You’ll learn how to:
Explore how to leverage HubSpot and industry tools, and see how Trendz Outdoor saw success with their own content strategy.
Thomas Emmerson, Managing Director, Vanguard 86
Learn how BMNZ empowered 1,600 Mentors & 80,000 businesses through HubSpot’s Service Hub. From omni-channel messaging to understanding customer sentiment, Hype & Dexter will take you through BMNZ’s journey and impacts, and explore how these tactics can be applied across a range of business use cases.
Romi Dexter, Founder & CXO, Hype & Dexter
Sarah Trotman, Chief Executive, Business Mentors New Zealand
12:15pm
Breakout Room 1:
For many businesses, advertising can look like a relentless pursuit of short-term goals at the expense of long-term ROI.
Discover how to break this cycle with a full-funnel approach that not only drives immediate impact, but sets the stage for sustainable, long-term success. Drawing from real-world examples, Lara will showcase how savvy brands leverage the HubSpot LinkedIn integration to unlock outsized results in the realm of B2B marketing.
Lara Brownlow, Head of Channel Sales, APAC, LinkedIn
Voice data can provide valuable insights into customer behaviour, preferences, and sentiment, and in 2024 there are serious limitations in relying solely on written communication.
Learn how Aircall’s Voice AI can be integrated into existing Hubspot CRM systems to capture, store, and analyse voice data; and how you can leverage voice data to personalise customer interactions and improve customer satisfaction.
Chantelle Elliott, Senior Strategic Partnerships Manager, Aircall
Pat Donley, Strategic Channel Partner Manager APAC, Aircall
12:45pm
1:45pm
Join us in this hands-on deep dive into Sales Hub’s latest prospecting tools. Learn how Sales Hub can help sales reps successfully connect with buyers, generate consistent quality pipeline, and work leads more effectively.
Jess Forster, Senior Solutions Engineer, HubSpot
It all boils down to either driving growth through new sales, or uncovering opportunities from your existing customers. Join APAC's Marketing Director, Kat Warboys, Country Sales Leader for ANZ, Megan Hughes, and Manager for Strategic Accounts & Corporate Customer Success, Brent Claremont. They will sit down to chat through the significance of aligning your GTM efforts across marketing, sales and customer success to create a cohesive, value-driven customer experience.
They’ll speak to how they approach it at HubSpot, the business impact, lessons learned along the way, and how to measure success.
Kat Warboys, APAC Marketing Director, HubSpot
Megan Hughes, Country Sales Leader, ANZ, HubSpot
Brent Claremont, Manager | Strategic Accounts & Corporate Customer Success, HubSpot
Visual content has become the omnipresent channel for brands and consumers alike when it comes to driving engagement - but what actually makes that content impactful?
Join TikTok & Canbva to hear how to create visual content that cuts through the noise to drive connection with your audience, and how brands can leverage consumer-owned channels to have a slice of the action.
3:10pm - 5pm
The Hilton
147 Quay St, Auckland CBD, New Zealand
147 Quay Street, Auckland CBD, Auckland 1010, New Zealand
Not a worry at all!
Share your dietary requirements on the form above when you apply for your ticket, or if you've already applied and missed the field, drop an email to cmcgaw@hubspot.com.
