Overview

CONNECT Melbourne brings together HubSpot’s customer community of over 100 marketing, sales, and CX professionals to collectively tackle today's business landscape. You’ll hear from HubSpot experts on the latest strategies including how to safeguard your SEO strategy against AI disruption, and how HubSpot uses HubSpot to drive consistent and scalable sales success.

CONNECT is a forum for ideas. Despite our hyperconnected world, reaching customers and uniting our teams has never been harder. Unveiling the findings from brand new research, our keynote demonstrates why disconnection is the greatest enemy to your customer experience - and as a result, sustainable growth. Discover the strategies to overcome disconnection and future-proof your brand.

CONNECT is a hub for solutions. You’ll hear from multiple brands on how senior leaders are using HubSpot to drive success in their organisations. Learn how you too can balance individual team tactical plays, while still achieving cross-functional alignment within the broader business..

It’s time to CONNECT!

Speakers

We'll be introducing you to more remarkable speakers for CONNECT with HubSpot Melbourne soon, so keep an eye out for updates. In the meantime, here is a sneak peek of who is already locked in to share insights and add value on the day.

Kat Warboys

Marketing Director, APAC
Lara Brownlow

Head of Channel Sales, APAC
Megan Hughes

Country Sales Leader, ANZ
Fabio Pancaldi

Senior Partnerships Director
Sabina Sobinina

Customer Success Director, JAPAC
Charlie Windschill

Growth Marketing Strategist, B2B
Pat Donley

Strategic Channel Partner Manager
Daniel Bertschi

Head of Presales, JAPAC
Mikayla Hopkins

Head of Marketing
Nick Montagu

Founder & Director
Amiria MacKinnon

Head of Brand & Awareness, APAC
Lucy Seed

Senior Solutions Engineer
Kevin Shelt

Senior Solutions Engineer

Agenda

8am

9am

9am | Welcome to Country

9:10am | Prioritising Connection In A Digital Future

Looking to unlock success in today's rapidly changing business landscape? As consumer expectations continue to evolve, businesses must find the right balance between human interaction and technology to offer the seamless connections that customers now crave.

Our 360-degree analysis of Australian consumer and business leaders' perspectives on connection, experience, and business provides valuable insights to help you stay ahead of the game.

Kat Warboys, APAC Marketing Director, HubSpot

9:40am | Unlock Your Growth Potential with HubSpot's AI Tools

The rise of A.I. means every business must come to grips with how A.I. can re-imagine processes, products, services and business models. Join us for this practical session where we'll show you how to use HubSpot's latest AI tools to help spark your team's creativity and work more efficiently. Get ready for a hands-on guide to growing your business with AI!

Daniel Bertschi, Head of JAPAC Pre-sales, HubSpot

10:25am

Morning Tea

10:55am

Breakout Room 1:

Future-proofing your SEO strategy in the Age of AI

AI has fundamentally changed the search experience, and marketers need to adapt their SEO and content strategy to win in 2024.

In this session, we’ll dive into the recent shifts affecting AI’s impact on search and content, what Google’s E-E-A-T means for content, and walk through a three-part strategy to future-proof your SEO strategy.

Amiria MacKinnon, Head of Brand & Awareness, APAC, HubSpot

Breakout Room 2:

How HubSpot Sells HubSpot | Driving Sales In A Changing Market

The selling landscape as we know it has changed significantly in 2024, with shifting goalposts from buyers, stricter budgets, and more hoops to jump through for decision-makers. This means today’s sales professionals cannot keep selling in the same ways they were before, and still see success.

Learn how HubSpot’s Director of Corporate Sales ANZ leverages the HubSpot software to shift mindsets, drive behavioural change and build pipeline consistency in this new market.

Fabio Pancaldi, Director of ANZ Sales and Partnerships, HubSpot

11:35am

Breakout Room 1:

10x Your Marketing ROI With Sales Data: A HubSpot Case Study

When it comes to where to invest your marketing budget, it’s hard to know how to drive impact with your audience the whole way through the funnel. Join HubSpot Solutions Partner, AlphaWhale, as they delve into the key to effective growth strategy, showcasing their customer Dental Boutique. You’ll learn how to:

Leverage CRM data to fine-tune your marketing investments
Use automation to customise for different customer lifecycle stages and segments
Measure your ROI with channel attribution in HubSpot

Explore how to leverage HubSpot and industry tools, and see how Dental Boutique saw success as they scaled their marketing and sales strategy.

Nick Montagu, Founder & Director, Alphawhale

Breakout Room 2:

Rev Up Your Sales Engine With Sales Hub's Prospecting Tools

Join us in this hands-on deep dive into Sales Hub’s latest prospecting tools. Learn how Sales Hub can help sales reps successfully connect with buyers, generate consistent quality pipeline, and work leads more effectively.

Kevin Shelt, Senior Solutions Engineer, HubSpot

12:15pm

Breakout Room 1:

Unleash Growth: How Integrating Brand and Demand Advertising Delivers ROI

For many businesses, advertising can look like a relentless pursuit of short-term goals at the expense of long-term ROI.

Discover how to break this cycle with a full-funnel approach that not only drives immediate impact, but sets the stage for sustainable, long-term success. Drawing from real-world examples, Lara will showcase how savvy brands leverage the HubSpot LinkedIn integration to unlock outsized results in the realm of B2B marketing.

Lara Brownlow, Head of Channel Sales, APAC, LinkedIn

Breakout Room 2:

The Missing Data in Your CRM: Voice

Voice data can provide valuable insights into customer behaviour, preferences, and sentiment, and in 2024 there are serious limitations in relying solely on written communication.

Learn how Aircall’s Voice AI can be integrated into existing Hubspot CRM systems to capture, store, and analyse voice data; and how you can leverage voice data to personalise customer interactions and improve customer satisfaction.

Pat Donley, Strategic Channel Partner Manager APAC, Aircall

12:45pm

Lunch

1:45pm

1:45pm | Scaling Service: Powering A Unified Customer Journey in HubSpot

Join us in this hands-on deep dive into Service Hub's latest tools. Learn how you can leverage AI to scale your customer experience, drive impact across the customer journey, and transform customer management from a cost centre to a revenue driver.

Lucy Seed, Senior Solutions Engineer, HubSpot

2:15pm | Gain & Grow - Aligning Marketing, Sales & Success for Impact

It all boils down to either driving growth through new sales, or uncovering opportunities from your existing customers. Join APAC's Marketing Director, Kat Warboys, Country Sales Leader for ANZ, Megan Hughes, and JAPAC's Customer Success Director, Sabina Sobinina as they sit down to talk through the significance of aligning your GTM efforts across marketing, sales and customer success to create a cohesive, value-driven customer experience.

They’ll speak to how they approach it at HubSpot, the business impact, lessons learned along the way, and how to measure success.

Kat Warboys, APAC Marketing Director, HubSpot
Megan Hughes, Country Sales Leader, ANZ, HubSpot
Sabina Sobinina, JAPAC Customer Success Director, HubSpot

2:45pm | The Future of Visual Content with Canva & LinkedIn

Visual content has become the omnipresent channel for brands and consumers alike when it comes to driving engagement - but what actually makes that content impactful?

Join Canva & LinkedIn to hear how to create visual content that cuts through the noise to drive connection with your audience, and how brands can leverage consumer-owned channels to have a slice of the action.

Charlie Windschill, B2B Growth Marketing Strategist, Canva
Lara Brownlow, Head of APAC Channel Sales, LinkedIn
moderated by Mikayla Hopkins, Head of Marketing, Tracksuit

3:15pm | Closing Remarks

3:10pm - 5pm

Ticket Information

General Admission
Ticket Price: Complimentary for Selected HubSpot Customers
Available
- Entry to in-person CONNECT event at The Rydges, Melbourne CBD on May 14th
- Catering throughout the day including breakfast, lunch, barista coffee and networking drinks and canapés
- Access to the HubSpot Meeting Hub and networking space

With thanks to our event partners

Location

The Rydges

186 Exhibition St, Melbourne, VIC

The Rydges, Melbourne

186 Exhibition Street, Melbourne, Victoria, 3000, Australia

Apply For Your Ticket

Register now to attend CONNECT with HubSpot Melbourne

HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. HubSpot will share the information you provide at this event with our sponsors LinkedIn and Aircall who will use your information for similar purposes.

You can unsubscribe from communications from HubSpot & our sponsors at any time. For more information, check out HubSpot's privacy policy, or click on our Sponsor’s above to learn about their privacy practices.

As a friendly reminder, this event is for the HubSpot Customer Community. Apply to reserve your spot below and we'll be in touch to confirm your ticket within 72 hours.

Not a customer yet? Check out our other events schedule here.

Overview

Speakers

Kat Warboys

Lara Brownlow

Megan Hughes

Fabio Pancaldi

Sabina Sobinina

Charlie Windschill

Pat Donley

Daniel Bertschi

Mikayla Hopkins

Nick Montagu

Amiria MacKinnon

Lucy Seed

Kevin Shelt

Agenda

Check-in & Morning Coffee

Event Welcome & Opening Keynotes

Morning Tea

Morning Breakout Track 1

Morning Breakout Track 2

Breakout Room 1:

10x Your Marketing ROI With Sales Data: A HubSpot Case Study

Breakout Room 2:

Rev Up Your Sales Engine With Sales Hub's Prospecting Tools

Morning Breakout Track 3

Unleash Growth: How Integrating Brand and Demand Advertising Delivers ROI

The Missing Data in Your CRM: Voice

Lunch

Closing Keynote Content

2:45pm | The Future of Visual Content with Canva & LinkedIn

Networking Drinks

Ticket Information

General Admission

Available

With thanks to our event partners

Location

The Rydges, Melbourne

Apply For Your Ticket

Register now to attend CONNECT with HubSpot Melbourne

What if I'm not a customer? Can I still come?

Is the event recorded?

Can I meet my HubSpot CSM on the day?

What if I have a dietary requirement?

I'm not in Melbourne - can I still attend CONNECT?

How many tickets are available per company?