In-Person Event | Singapore
Join us at CONNECT with HubSpot for a jam-packed day of inspiring thought leadership and actionable breakout content focused on the HubSpot product.
You’ll meet with HubSpot experts and fellow customers, and learn how to get the most out of your marketing, sales, and service tech stack in 2024.
CONNECT Singapore brings together HubSpot’s community of over 200 marketing, sales, and CX professionals to collectively tackle today's business landscape. You’ll hear from HubSpot experts on the latest strategies including how to safeguard your SEO strategy against AI disruption, and how HubSpot uses HubSpot to drive consistent and scalable sales success.
CONNECT is a forum for ideas. Despite our hyperconnected world, reaching customers and uniting our teams has never been harder. Unveiling the findings from brand new research, our keynote demonstrates why disconnection is the greatest enemy to your customer experience - and as a result, sustainable growth. Discover the strategies to align your sales-marketing-service teams to overcome disconnection and future-proof your brand.
CONNECT is a hub for solutions. You’ll hear from multiple brands on how senior leaders are using HubSpot to drive success in their organisations. Learn how you too can balance individual team tactical plays, while still achieving cross-functional alignment within the broader business..
It’s time to CONNECT!
Head of Sales, Asia
Marketing Director, APAC
Associate Director of Admissions & Customer Success
Customer Success Director, JAPAC
Manager, Customer Success Asia
Head of PreSales, Asia
Head of B2B Product Marketing
Senior Director Partnerships, JAPAC
Head of Brand & Awareness, APAC
VP Marketing
Senior Inbound Consultant
Head of Enterprise, Asia LinkedIn Sales Solutions
Senior Solutions Engineer
Content Creatorpreneur
Solutions Engineer
8:00am
Check-in will open at 8:00am.
Check in and then join us for a light breakfast and fresh barista coffee while getting to know your fellow CONNECT attendees.
9:00am
Carol Fong, Head of Sales, Asia, HubSpot
AI took the world by storm promising business reinvention, but has it truly lived up to the hype? Fast forward to today and growing a business remains hard — more channels, harder-to-reach prospects, and increasingly high customer expectations.
In this keynote we’ll explore how Singaporean brands can leverage AI across their GTM teams. Hear real-world stories of how HubSpot customers are using AI to drive impact and navigate the complexities of today’s market. We’ll discuss the common pitfalls Singaporean brands are facing in their AI journey and how to avoid them. Whether you're just starting with AI or looking to refine your strategy, this session will provide you with a roadmap to AI value.
Kat Warboys, Marketing Director, APAC, HubSpot
The rise of A.I. means every business must come to grips with how A.I. can re-imagine processes, products, services and business models. Join us for this practical session where we'll show you how to use HubSpot's latest AI tools to help spark your team's creativity and work more efficiently. Get ready for a hands-on guide to growing your business with AI!
Dhana Shah, Head of PreSales, Asia, HubSpot
Join Ayush Kalani, Associate Director of Admissions & Customer Success at Global Schools Group (GSG), as he shares how their organisation uses HubSpot to accumulate data, manage different processes, analyse group performances, and standardise admissions and marketing processes for scalable growth.
Discover how GSG implemented a methodology to bring all its brands and campuses under a single umbrella to effectively process and analyse its data and help in its effective management. This session offers an insight into the integrations, reports, sequences, and workflows in HubSpot that powered GSG's remarkable transformation of streamlining its processes across schools, geographies and timelines.
Ayush Kalani, Associate Director of Admissions & Customer Success, Global Schools Foundation
10:30am
11:00am
Breakout Room 1:
We know change can be scary. Introducing new marketing processes and driving organisational-wide behavioral change is no easy task. However, businesses that stick to the status quo will incur large opportunity costs in the long run.
Join us for a fireside chat with Sabine Kempe, VP Marketing at Parcel Perform, who will share her experiences in using a CRM like HubSpot. She will discuss:
Sabine Kempe, VP Marketing, Parcel Perform
hosted by Sabina Sobinina, Customer Success Director, JAPAC, HubSpot
The selling landscape as we know it has changed significantly in 2024, with shifting goalposts from buyers, stricter budgets, and more hoops to jump through for decision-makers. This means today’s sales professionals cannot keep selling in the same ways they were before, and still see success.
Learn how HubSpot’s Senior Director of Partnerships leverages the HubSpot software to shift mindsets, drive behavioural change and build pipeline consistency in this new market.
Fabio Pancaldi, Senior Director Partnerships, JAPAC, HubSpot
11:40am
Breakout Room 1:
AI has fundamentally changed the search experience, and marketers need to adapt their SEO and content strategy to win in 2024.
In this session, we’ll dive into the recent shifts affecting AI’s impact on search and content, what Google’s E-E-A-T means for content, and walk through a three-part strategy to future-proof your SEO strategy.
Amiria MacKinnon, Head of Brand & Awareness, APAC, HubSpot
Elevate your go-to-market strategy with LinkedIn and HubSpot’s powerful tools designed for efficiency and high performance. Learn what’s new with Sales Navigator and HubSpot Smart CRM together with LinkedIn Marketing to uncover insights that will supercharge your sales conversions. Join this session and learn how AI can streamline your go-to-market strategy.
Alyce Erikson, Head of B2B Product Marketing, LinkedIn
Navin Raina, Head of Enterprise, Asia LinkedIn Sales Solutions, LinkedIn
12:20pm
Breakout Room 1:
Vilhelm Rudberg, Manager, Customer Success Asia, HubSpot
We live in a world that is wildly interconnected, but many customer experiences are still overly disjointed. The need for cohesive and streamlined customer interactions has never been more crucial. Unravel the intricacies of cross-hub functionality, where automation serves as the cornerstone of enhanced scalability and efficiency. Learn how to create fluid transitions across the customer journey, leveraging automation to tailor personalized experiences at every touch point.
Lee Hwee Teo, Senior Inbound Consultant, HubSpot
1:00pm
It's time for lunch - a delectable buffet spread featuring an array of culinary delights. Take advantage of the opportunity to engage with our dedicated customer success managers and connect with fellow attendees. This is your chance to forge valuable relationships, share insights, and make the most out of your networking experience.
2:00pm
Join us as we explore the exciting product updates, newly released from INBOUND 2024.
Joan Tan, Senior Solutions Engineer, HubSpot
Visual content has become the omnipresent channel for brands and consumers alike when it comes to driving engagement - but what actually makes that content impactful?
Hear from our panelists on how to create visual content that cuts through the noise to drive connection with your audience, and how brands can leverage consumer-owned channels to have a slice of the action.
3:00pm
Kat Warboys, Marketing Director, APAC, HubSpot
3.05pm
Join us for happy hour to mingle and make valuable connections with our HubSpot team and fellow attendees.
The Westin Singapore
2 Marina View, Asia Square Tower 2, Singapore 018961
2 Marina View, Asia Square Tower 2, Singapore 018961
Not a worry at all!
Share your dietary requirements on the form above when you apply for your ticket, or if you've already applied and missed the field, drop an email to marketingapac@hubspot.com.
To invite your colleagues, please get them to register via this landing page. However, confirmation of their registration is given on an approval basis. Due to limited capacity, we want to ensure that we are meeting as many of our Singapore customers during this event.
