In-Person Event | Singapore

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The Westin Singapore
13 November 2024, 8:00am - 4:00pm

Join us at CONNECT with HubSpot for a jam-packed day of inspiring thought leadership and actionable breakout content focused on the HubSpot product.

You’ll meet with HubSpot experts and fellow customers, and learn how to get the most out of your marketing, sales, and service tech stack in 2024.

Get Your Free Ticket

In-Person Event | Singapore

-

The Westin Singapore
13 November 2024, 8:00am - 4:00pm

Join us at CONNECT with HubSpot for a jam-packed day of inspiring thought leadership and actionable breakout content focused on the HubSpot product.

You’ll meet with HubSpot experts and fellow customers, and learn how to get the most out of your marketing, sales, and service tech stack in 2024.

Get Your Free Ticket

Overview

CONNECT Singapore brings together HubSpot’s community of over 200 marketing, sales, and CX professionals to collectively tackle today's business landscape. You’ll hear from HubSpot experts on the latest strategies including how to safeguard your SEO strategy against AI disruption, and how HubSpot uses HubSpot to drive consistent and scalable sales success.

CONNECT is a forum for ideas. Despite our hyperconnected world, reaching customers and uniting our teams has never been harder. Unveiling the findings from brand new research, our keynote demonstrates why disconnection is the greatest enemy to your customer experience - and as a result, sustainable growth. Discover the strategies to align your sales-marketing-service teams to overcome disconnection and future-proof your brand.

CONNECT is a hub for solutions. You’ll hear from multiple brands on how senior leaders are using HubSpot to drive success in their organisations. Learn how you too can balance individual team tactical plays, while still achieving cross-functional alignment within the broader business..

It’s time to CONNECT!

Speakers

We'll be introducing you to more remarkable speakers for CONNECT with HubSpot Singapore soon, so keep an eye on your inbox for updates. In the meantime, here is a sneak peek of who is already locked in to share insights and add value on the day.

Carol Fong

Head of Sales, Asia
Kat Warboys

Marketing Director, APAC
Ayush Kalani

Associate Director of Admissions & Customer Success
Sabina Sobinina

Customer Success Director, JAPAC
Vilhelm Rudberg

Manager, Customer Success Asia
Dhana Shah

Head of PreSales, Asia
Alyce Erikson

Head of B2B Product Marketing
Fabio Pancaldi

Senior Director Partnerships, JAPAC
Amiria MacKinnon

Head of Brand & Awareness, APAC
Sabine Kempe

VP Marketing
Lee Hwee Teo

Senior Inbound Consultant
Navin Raina

Head of Enterprise, Asia LinkedIn Sales Solutions
Joan Tan

Senior Solutions Engineer
Jamie Lim

Content Creatorpreneur
Phoebe Lau

Solutions Engineer

Agenda

8:00am

9:00am

9:00am | Event Welcome

Carol Fong, Head of Sales, Asia, HubSpot

9:05am | Opening Keynote by HubSpot - AI in 2024: Turning Hype into Business Growth

AI took the world by storm promising business reinvention, but has it truly lived up to the hype? Fast forward to today and growing a business remains hard — more channels, harder-to-reach prospects, and increasingly high customer expectations.

In this keynote we’ll explore how Singaporean brands can leverage AI across their GTM teams. Hear real-world stories of how HubSpot customers are using AI to drive impact and navigate the complexities of today’s market. We’ll discuss the common pitfalls Singaporean brands are facing in their AI journey and how to avoid them. Whether you're just starting with AI or looking to refine your strategy, this session will provide you with a roadmap to AI value.

Kat Warboys, Marketing Director, APAC, HubSpot

9:30am | Unlock Your Growth Potential with HubSpot's AI Tools

The rise of A.I. means every business must come to grips with how A.I. can re-imagine processes, products, services and business models. Join us for this practical session where we'll show you how to use HubSpot's latest AI tools to help spark your team's creativity and work more efficiently. Get ready for a hands-on guide to growing your business with AI!

Dhana Shah, Head of PreSales, Asia, HubSpot

10:00am | Harnessing HubSpot for Growth at Global Schools Group

Join Ayush Kalani, Associate Director of Admissions & Customer Success at Global Schools Group (GSG), as he shares how their organisation uses HubSpot to accumulate data, manage different processes, analyse group performances, and standardise admissions and marketing processes for scalable growth.

Discover how GSG implemented a methodology to bring all its brands and campuses under a single umbrella to effectively process and analyse its data and help in its effective management. This session offers an insight into the integrations, reports, sequences, and workflows in HubSpot that powered GSG's remarkable transformation of streamlining its processes across schools, geographies and timelines.

Ayush Kalani, Associate Director of Admissions & Customer Success, Global Schools Foundation

10:30am

Morning Tea

11:00am

Breakout Room 1:

HubSpot as a Game-Changer: Empowering Parcel Perform’s Dynamic Marketing Playbook

We know change can be scary. Introducing new marketing processes and driving organisational-wide behavioral change is no easy task. However, businesses that stick to the status quo will incur large opportunity costs in the long run.

Join us for a fireside chat with Sabine Kempe, VP Marketing at Parcel Perform, who will share her experiences in using a CRM like HubSpot. She will discuss:

How Parcel Perform implemented and leveraged HubSpot to overcome challenges, such as manual marketing processes and multiple tool usage, inefficient lead management, and complex reporting to achieve business goals.
The substantial impact that investing in CRM technology and marketing automation has had on their marketing performance and overall business objectives.
The path taken to drive CRM adoption and change management within the organisation, along with practical advice on securing stakeholder buy-in and fostering cross-team collaboration.

Sabine Kempe, VP Marketing, Parcel Perform

hosted by Sabina Sobinina, Customer Success Director, JAPAC, HubSpot

Breakout Room 2:

How HubSpot Sells HubSpot | Driving Sales In A Changing Market

The selling landscape as we know it has changed significantly in 2024, with shifting goalposts from buyers, stricter budgets, and more hoops to jump through for decision-makers. This means today’s sales professionals cannot keep selling in the same ways they were before, and still see success.

Learn how HubSpot’s Senior Director of Partnerships leverages the HubSpot software to shift mindsets, drive behavioural change and build pipeline consistency in this new market.

Fabio Pancaldi, Senior Director Partnerships, JAPAC, HubSpot

11:40am

Breakout Room 1:

Future-Proofing Your SEO Strategy in the Age of AI

AI has fundamentally changed the search experience, and marketers need to adapt their SEO and content strategy to win in 2024.

In this session, we’ll dive into the recent shifts affecting AI’s impact on search and content, what Google’s E-E-A-T means for content, and walk through a three-part strategy to future-proof your SEO strategy.

Amiria MacKinnon, Head of Brand & Awareness, APAC, HubSpot

Breakout Room 2:

Maximize Performance: LinkedIn and HubSpot’s Smart Solutions

Elevate your go-to-market strategy with LinkedIn and HubSpot’s powerful tools designed for efficiency and high performance. Learn what’s new with Sales Navigator and HubSpot Smart CRM together with LinkedIn Marketing to uncover insights that will supercharge your sales conversions. Join this session and learn how AI can streamline your go-to-market strategy.

Alyce Erikson, Head of B2B Product Marketing, LinkedIn

Navin Raina, Head of Enterprise, Asia LinkedIn Sales Solutions, LinkedIn

12:20pm

Breakout Room 1:

Beyond the Transaction: How to Truly Delight Customers

Businesses that are customer-first, are the ones that will win in 2025. With rising competition and rapid digital adoption across channels the demand for a unified and seamless customer experience is more vital than ever. Vilhelm has been solving for the customer for over a decade and bring his expertise in this breakout session that will help you make customer-first a reality.

Discover the nuances of understanding your customers’ desires and necessities for a frictionless journey and learn how HubSpot's SCOPE Framework will help bring customer-centricity to life across your business. Explore strategies to elevate customers into loyal brand advocates, turning them into champions of your brand.

Vilhelm Rudberg, Manager, Customer Success Asia, HubSpot

Breakout Room 2:

Elevate Customer Journeys: Cross-Hub Automation

We live in a world that is wildly interconnected, but many customer experiences are still overly disjointed. The need for cohesive and streamlined customer interactions has never been more crucial. Unravel the intricacies of cross-hub functionality, where automation serves as the cornerstone of enhanced scalability and efficiency. Learn how to create fluid transitions across the customer journey, leveraging automation to tailor personalized experiences at every touch point.

Lee Hwee Teo, Senior Inbound Consultant, HubSpot

1:00pm

2:00pm

2:00pm | HubSpot Product Spotlight Keynote

Join us as we explore the exciting product updates, newly released from INBOUND 2024.

Joan Tan, Senior Solutions Engineer, HubSpot

2:30pm | The Future of Visual Content

Visual content has become the omnipresent channel for brands and consumers alike when it comes to driving engagement - but what actually makes that content impactful?

Hear from our panelists on how to create visual content that cuts through the noise to drive connection with your audience, and how brands can leverage consumer-owned channels to have a slice of the action.

Jamie Lim, Content Creatorpreneur

Alyce Erikson, Head of B2B Product Marketing, LinkedIn

moderated by Amiria MacKinnon, Head of Brand and Awareness, APAC, HubSpot

3:00pm

3.05pm

Ticket Information

General Admission
Ticket Price: Complimentary for Selected HubSpot Customers
Available
- Entry to in-person CONNECT event at The Westin Singapore on November 13th
- Catering throughout the day including barista coffee, morning tea break, lunch, and networking drinks and canapés
- Access to the HubSpot Meeting Hub and networking space

With thanks to our event partners

Location

The Westin Singapore

2 Marina View, Asia Square Tower 2, Singapore 018961

The Westin Singapore

2 Marina View, Asia Square Tower 2, Singapore 018961

Apply For Your Ticket

Register now to attend CONNECT with HubSpot Singapore

HubSpot uses the information you provide to us to contact you about our relevant content, products, and services.

HubSpot will share the information you provide at this event with our sponsors LinkedIn and Meta who will use your information for similar purposes.

You can unsubscribe from communications from HubSpot & our sponsors at any time. For more information, check out HubSpot's privacy policy, or click on our Sponsor’s above to learn about their privacy practices.

As a friendly reminder, this event is for the HubSpot Customer Community. Apply to reserve your spot below and we'll be in touch to confirm your ticket within 72 hours.

Not a customer yet? Check out our other events schedule here.

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Overview

Speakers

Carol Fong

Kat Warboys

Ayush Kalani

Sabina Sobinina

Vilhelm Rudberg

Dhana Shah

Alyce Erikson

Fabio Pancaldi

Amiria MacKinnon

Sabine Kempe

Lee Hwee Teo

Navin Raina

Joan Tan

Jamie Lim

Phoebe Lau

Agenda

Check-in & Morning Coffee

Event Welcome and Keynote Sessions

Morning Tea

Breakout Session 1

Breakout Session 2

Breakout Session 3

Beyond the Transaction: How to Truly Delight Customers

Lunch and Networking

Closing Sessions

End

Networking Drinks

Ticket Information

General Admission

Available

With thanks to our event partners

Location

The Westin Singapore

Apply For Your Ticket

Register now to attend CONNECT with HubSpot Singapore

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