In-Person Event
Singapore
The Westin, Singapore
15th October 2025, 8:30am - 5pm
Join us as Singapore's CONNECT with HubSpot returns for a jam-packed day of inspiring thought leadership and actionable breakout content focused on the HubSpot product.
You’ll meet with HubSpot experts and fellow customers, and learn how to get the most out of your HubSpot portal in 2025 and beyond.
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Overview
CONNECT Singapore brings together HubSpot’s customer community of over 200 marketing, sales, and CX professionals to collectively tackle today's business landscape. You’ll hear from HubSpot experts on the latest strategies, with a spotlight on the future of marketing in 2026, the role of AI in driving smarter customer experiences, and how HubSpot’s newest innovations can power your growth.
CONNECT is a forum for ideas - where shared experiences spark innovation, and fresh perspectives. Traditional inbound marketing is being disrupted by new search experiences, AI is reshaping how content is created and shared, and agents are redefining customer engagement. Hear from customers on how they’re adapting, experimenting and thriving in this fast-changing landscape.
CONNECT is a hub for solutions. Through customer panels, hands-on workshops, and tactical sessions, you’ll explore how leading brands use HubSpot to align teams, maximise productivity, and stay competitive. This is your opportunity to build your 2026 roadmap with input from those doing it best.
It’s time to CONNECT.
Speakers
We'll be sharing more details about our HubSpot experts and workshop leaders for CONNECT Singapore soon, so keep an eye on your inbox for updates. In the meantime, here's a preview of who is already locked in to share insights and add value on the day.
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Barra Ó Briain
Head of Sales, APAC
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Axel Foucault
Chief Operating Officer
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Jason Huan
Chief Marketing Officer
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David Hunt
VP, Global Customer Support
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Yong Jie Wong
Co-Founder & Chief Software Architect
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Carol Fong
Head of Sales, Asia
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Amiria MacKinnon
Head of Brand & Awareness, APAC
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Josh McCarthy
SDR & BDR Team Lead
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Joan Tan
Senior Sales Engineer
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Stephanie Tang
Senior Customer Success Manager
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Dhanashree Shah
Pre-Sales Manager, Asia
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Rachit Shah
Revenue Marketing Manager, Asia
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Lee Hwee Teo
Senior Solutions Engineer
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Belicia Lim
Senior Integrated Marketing Manager, Asia
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Justin Tit
Lead Onboarding Specialist
Agenda
8:30am
Check-in will open at 8:30am.
Check in and then join us for a light breakfast while getting to know your fellow CONNECT attendees.
9:30am
9:30am | The State Of Business Growth
Our 360-degree analysis of Singaporean consumer and business leaders' perspectives on connection, experience, and business, provides valuable insights to help you stay ahead of the game.
Carol Fong, Head of Sales, Asia, HubSpot
9:50am | Discover What's New in HubSpot
Join us as we explore the exciting product updates, newly released from INBOUND 2025.
Dhana Shah, Pre-Sales Manager, Asia, HubSpot
10:30am
Morning Tea
11:00am
Marketing Track | Breakout Room 1:
Marketing Is Broken - Here's How to Fix It
Content and marketing playbooks are rapidly changing: paid media costs are soaring, SEO effectiveness is declining, customers are seeking trust and personalisation at scale, and AI is transforming every stage of how marketing campaigns are conceived and discovered.
But this creates opportunities. Discover how businesses of all sizes can adapt their marketing strategy to thrive in this new landscape.
Learn practical frameworks for building owned media channels, partnering with creators, and developing sustainable distribution strategies that grow with your business. Walk away with actionable insights on identifying the right channels, creating diverse and efficient content engines, and measuring success in ways that work for your scale and resources.
Amiria MacKinnon, Head of Brand & Awareness, APAC, HubSpot
Jason Huan, Chief Marketing Officer, Endowus
Sales Track | Breakout Room 2:
Volume to Value: The Evolution Of The Sales-Marketing Partnership
Rachit Shah, Revenue Marketing Manager, Asia, HubSpot
11:50am
Marketing Track | Breakout Room 1:
AI Email That Converts - Without Sounding Like a Robot
AI-generated emails can sound robotic and convert poorly—but they don’t have to. Learn the frameworks behind HubSpot’s 2x conversion rate gains using AI in email across the customer journey. You’ll discover when AI amplifies your results (and when it amplifies your mistakes), plus how to personalize at scale without losing your voice.
Belicia Lim, Senior Marketing Manager, HubSpot
Sales Track | Breakout Room 2:
AI At Work: Automating To Unlock Growth
Manual processes continue to drain productivity, costing sales and service teams valuable hours each week and businesses millions in lost opportunities. And while every call matters, too often the real value gets lost in manual note-taking, missed context, or siloed tools. In this fireside chat, we’ll explore how AI-powered call automation inside HubSpot is transforming the way teams sell and serve. From instant call summaries to live coaching prompts and predictive insights, discover how automation frees reps from admin, surfaces the insights that matter, and ultimately drives more growth without adding headcount.
Stephanie Tang, Aircall
Josh McCarthy, Aircall
Axel Foucault, Sleek
12:35pm
Enjoy a buffet lunch while networking with fellow HubSpot customers and staff.
1:30pm
Marketing Track | Breakout Room 1:
What’s In, What’s Out: Rewriting the 2026 Playbook
The way we work is changing — fast. In this interactive session, join David Hunt, VP of Global Customer Support at HubSpot, and Yong Jie Wong, Co-Founder and Chief Software Architect at Glints, as they explore what’s in and out for 2026.
Through a fireside chat and guided roundtables, you’ll unpack how leading teams are moving from using AI as a tool to working with AI as a teammate. Hear how Glints is building a hybrid team that balances human creativity with AI efficiency, and discover what it takes to coach, collaborate, and scale with intelligent systems.
Walk away with real examples, practical next steps, and the confidence to start rewriting your own 2026 playbook.
David Hunt, VP Global Customer Support, HubSpot
Yong Jie Wong, Co-Founder & Chief Software Architect, Glints
Sales Track | Breakout Room 2:
From Conversation To Conversion: Turning Buyer Signals Into Revenue
Every deal tells a story — but are your reps tuned in to what really matters?
In this practical session, Gong’s Head of APAC Sales, Barra Ó Briain, will break down three core practices that high-performing sales teams use to turn conversations into closed revenue. From better qualification to sharper pipeline strategy, learn how to help your team focus on the deals that matter most, and avoid wasting time on those that don’t.
We’ll cover:
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Opportunity Prioritisation: How to identify high-impact deals based on size, strategic fit, and win probability — and when to walk away.
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Driving Deal Momentum: The frameworks for effective multi-threading, AE 1:1s, and strategic coaching that move deals forward faster.
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Forecasting with Confidence: Turning forecast calls into working sessions that surface risk early and drive accountability across the team.
Gong Solutions Engineer Joan Tan will join Barra to share practical examples of how revenue teams are applying these strategies — using conversation and engagement data to improve win rates, reduce slippage, and align teams around the deals that matter most.
Whether you’re already using Gong or just looking to sharpen your sales process, this session will leave you with actionable takeaways you can bring back to your next pipeline review.
Barra Ó Briain, Head of Sales, APAC, Gong
Joan Tan, Senior Solutions Engineer, Gong
2:20pm
Marketing Track | Breakout Room 1:
From Zero to AI Hero: Launch Your Customer Agent Today
This hands-on workshop is designed exclusively for folks who are ready to turn AI into action. In just 45 minutes, you’ll be guided through setting up Customer Agent in your own portal—no fluff, just practical steps you can implement immediately. We'll kick things off with a short introduction to what Customer Agent is, why it matters, and how it fits into your broader strategy across marketing, sales & CX.
From there, we’ll jump into a live walkthrough where you’ll set up your first Customer Agent experience. Learn how to configure your data sources, customise prompt settings, and enable smart AI-powered responses that save time and elevate customer satisfaction. You'll leave the session with a working prototype, tips for testing and optimisation, and a clear understanding of how to take it further.
Bring your laptop, your login, and your questions—this is a working session designed to help you leave with something live and ready to go.
Justin Tit, Lead Onboarding Specialist, HubSpot
Sales Track | Breakout Room 2:
AI-Powered Sales Success with HubSpot
Learn how to set up the Sales Workspace and how to help your reps embrace a centralised solution to close deals faster. You'll learn about the Sales Workspace and some of the integrated AI that makes it easy for your sales team to succeed using Sales Hub. You’ll leave with a game plan on how to enable your sales teams in the Sales Workspace so that you can build more pipeline and close more deals.
Lee Hwee Teo, Senior Solutions Engineer, HubSpot
3:10pm
Ticket Information
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General Admission
Ticket Price: Complimentary for Selected HubSpot CustomersAvailable
- Entry to in-person CONNECT event at The Westin Singapore on October 15th
- Refreshments throughout the event with lunch provided
- Built-in networking opportunities
With thanks to our event partners
Location
The Westin Singapore
2 Marina View, Asia Square Tower 2, Singapore 018961
Registration Closed
There are no more tickets available for CONNECT with HubSpot Singapore
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As a friendly reminder, this event is for the HubSpot Customer Community. Apply to reserve your spot below and we'll be in touch to confirm your ticket within 72 hours.
Not a customer yet? Check out our other events schedule here.
Not a worry at all!
Share your dietary requirements on the form above when you apply for your ticket, or if you've already applied and missed the field, drop an email to cmcgaw@hubspot.com.
To invite your colleagues, please get them to register via this landing page. However, confirmation of their registration is given on an approval basis. Due to limited capacity, we want to ensure that we are meeting as many of our Singapore-based customers during this event.
