Overview

CONNECT Sydney brings together HubSpot’s customer community of over 250 marketing, sales, and CX professionals to collectively tackle today's business landscape. You’ll hear from HubSpot experts on the latest strategies including how to safeguard your SEO strategy against AI disruption, and how to leverage HubSpot's latest AI tools to reach your growth potential.

CONNECT is a forum for ideas. With AI changing the way we work and how we connect with our prospects and customers, we’re seeing people rethink ways of working like never before. Join us to explore how HubSpot and other leading businesses are reinventing their GTM approach using AI, and discover how you can build generative AI into your business roadmap to drive impact and efficiency like never before.

CONNECT is a hub for solutions. You’ll hear from multiple brands on how senior leaders are using HubSpot to drive success in their organisations. Learn how you too can balance individual team tactical plays, while still achieving cross-functional alignment within the broader business..

It’s time to CONNECT!

Speakers

We'll be introducing you to more remarkable speakers for CONNECT with HubSpot Sydney soon, so keep an eye out for updates. In the meantime, here is a sneak peek of who is already locked in to share insights and add value on the day.

Kat Warboys

Marketing Director, APAC
Sam Sherson

Head of Digital
Lara Brownlow

Head of Channel Sales & Partnerships
Jordan Guiao

Chief Digital Officer
Karishma Patel

Marketing and CX Automation Manager
Pat Donley

Strategic Channel Partner Manager
Charlie Windschill

Growth Marketing Strategist, B2B
Daniel Bertschi

Head of Presales, JAPAC
Amiria MacKinnon

Head of Brand & Awareness, APAC
Warren Guillema

Director, Sales & GTM
Kevin Shelt

Senior Solutions Engineer
Sabina Sobinina

Customer Success Director, JAPAC
Adam Smith

Team Lead, Senior Solutions Engineer
Sam Firman

Sales Director

Agenda

8am

9am

9am | Welcome to Country

9:10am | Opening Keynote by HubSpot - AI in 2024: Turning Hype into Business Growth

AI took the world by storm promising business reinvention, but has it truly lived up to the hype? Fast forward to today and growing a business remains hard — more channels, harder-to-reach prospects, and increasingly high customer expectations.

In this keynote we’ll explore how Australian brands can leverage AI across their GTM teams. Hear real-world stories of how HubSpot customers are using AI to drive impact and navigate the complexities of today’s market. We’ll discuss the common pitfalls Aussie brands are facing in their AI journey and how to avoid them. Whether you're just starting with AI or looking to refine your strategy, this session will provide you with a roadmap to AI value.

Kat Warboys, Marketing Director APAC, HubSpot

9:35am | Product Spotlight: Unlock Your Growth Potential with HubSpot's AI Tools

Fresh from the INBOUND stage, we’ll announce the latest AI innovations from across the HubSpot platform. We'll show you how to use HubSpot's AI tools to help spark your team's creativity, work more efficiently and transform your processes. Get ready to reimagine your business with AI!

Daniel Bertschi, Head of JAPAC PreSales, HubSpot

10:05am | Winning in the Direct-to-Consumer Space: How Now Finance Transformed Customer Experience with HubSpot

Now Finance, a leading Australian personal loans lender, teamed up with HubSpot Partner BAC to embark on a journey to win in the direct-to-consumer space with a digital-first, customer-centric approach.

In this session, moderated by Sabina Sobinina, HubSpot’s Director of Success, you’ll learn how they overhauled their operations and rebuilt strong data foundations to integrate experiences, across their go-to-market teams. Learn how a customer-first technology-second mindset and a critical “translator role” bridged vision and impact, leading to a seamless, full-funnel customer journey.

Karishma Patel, Marketing and CX Automation Manager, Now Finance

Warren Guillema, Director Sales & GTM, BAC

moderated by Sabina Sobinina, Customer Success Director JAPAC, HubSpot

10:35am

Morning Tea

11am

Breakout Room 1:

Future-proofing your SEO strategy in the Age of AI

AI has fundamentally changed the search experience, and marketers need to adapt their SEO and content strategy to win in 2024.

In this session, we’ll dive into the recent shifts affecting AI’s impact on search and content, what Google’s E-E-A-T means for content, and walk through a three-part strategy to future-proof your SEO strategy.

Amiria MacKinnon, Head of Brand & Awareness, APAC, HubSpot

Breakout Room 2:

Scaling Service: Powering A Unified Customer Journey in HubSpot

Join us in this hands-on deep dive into Service Hub's latest tools. Learn how you can leverage AI to scale your customer experience, drive impact across the customer journey, and transform customer management from a cost centre to a revenue driver.

Kevin Shelt, Senior Solutions Engineer, HubSpot

11:40am

Breakout Room 1:

Unleash Growth: How Integrating Brand and Demand Advertising Delivers ROI

For many businesses, advertising can look like a relentless pursuit of short-term goals at the expense of long-term ROI.

Discover how to break this cycle with a full-funnel approach that not only drives immediate impact, but sets the stage for sustainable, long-term success. Drawing from real-world examples, Lara will showcase how savvy brands leverage the HubSpot LinkedIn integration to unlock outsized results in the realm of B2B marketing.

Lara Brownlow, Head of Channel Sales, APAC, LinkedIn

Breakout Room 2:

Level Up Your Customer Conversations: HubSpot x Aircall for Sales and Service Success

Supercharge your sales and service teams with the latest Aircall features, seamlessly integrated with HubSpot to transform every customer call into a streamlined journey. In this session, we’ll explore:

Aircall’s newest AI-driven capabilities, including tools that allow you to review calls twice as fast and effortlessly extract key insights from conversations
How to connect Aircall with HubSpot, capturing every call, log, and note directly into your CRM
Empower your teams to work smarter—not harder—by reducing manual tasks, enhancing customer insights, and ensuring a smooth communication flow that delights at every touchpoint.

This session is for HubSpot users aiming to accelerate response times, personalise customer interactions, and turn every conversation into meaningful business impact.

Pat Donley, Strategic Channel Partner Manager, Aircall

12:20pm

Breakout Room 1:

Rethinking B2B Content Marketing: What Barbie's Legacy Teaches Us About Modern Brand Strategy

B2B content marketing is ripe for disruption as the demand for engaging stories that educate, inspire, and drive revenue continues to grow. New Zealand-founded Tracksuit is leading this shift with its brand tracking platform, by crafting compelling case studies and riding the wave of emerging trends, much like the iconic Barbie brand.

Join Tracksuit’s Head of Digital, Sam Sherson, as he shares the secrets behind their content strategy that leveraged Barbie’s brand revamp to convert an audience thirsty for marketing insights into significant new revenue for the business . Discover how Tracksuit’s collaboration with HubSpot enhanced their ROI measurement by mapping content across the entire customer journey. Learn how to maximise your content marketing efforts to nurture and keep customers engaged long after peak campaign moments. Walk away with a fresh, actionable blueprint for your B2B brand refresh that even your CFO won’t say no to!

Sam Sherson, Head of Digital, Tracksuit

Breakout Room 2:

Transforming Legacy Systems: How Data-Driven Strategies Revitalised Sales at Intermedia Group

Join Jordan Guiao, Chief Digital Officer at Intermedia Group, as he reveals how he led a traditional media company’s sales team to achieve significant performance and revenue growth. By leveraging data to uncover gaps and inefficiencies, including discounting practices, Jordan evolved the sales process, driving insightful and measurable outcomes.

Discover how he navigated the complexities of change, resetting old systems (and old habits) to re-establish focus and foster stronger cross-functional alignment. This session offers an insight into the reports, processes, and features in HubSpot's Sales Hub that powered this remarkable transformation, showcasing how a legacy brand successfully overhauled its tech stack to thrive in the modern era.

Jordan Guiao, Chief Digital Officer, Intermedia

moderated by Sam Firman, Sales Director, HubSpot

12:50pm

Lunch

1:45pm

1:45pm | Discover What's New: A Q3 Product Roundup

Join us as we explore the exciting product updates, newly released from INBOUND 2024.

Adam Smith, Senior Solutions Engineer, HubSpot

2:15pm | The Future of Visual Content with Canva & LinkedIn

Visual content has become the omnipresent channel for brands and consumers alike when it comes to driving engagement - but what actually makes that content impactful?

Join Canva, LinkedIn and HubSpot to hear how to create visual content that cuts through the noise to drive connection with your audience, and how brands can leverage consumer-owned channels to have a slice of the action.

Charlie Windschill, B2B Growth Marketing Strategist, Canva

Lara Brownlow, Head of Channel Sales & Partnerships APAC, LinkedIn
moderated by Amiria MacKinnon, Head of Brand & Awareness, HubSpot

2:45pm | Closing Remarks

2:50pm - 4:30pm

Ticket Information

General Admission
Ticket Price: Complimentary for Selected HubSpot Customers
Available
- Entry to in-person CONNECT event at Dockside, Sydney CBD on October 2nd
- Catering throughout the day including breakfast, lunch, barista coffee and networking drinks and canapés
- Access to the HubSpot Meeting Hub and networking space

With thanks to our event partners

Location

Dockside, Sydney

The Balcony, Cockle Bay Wharf

Darling Harbour, Sydney, NSW 2000

Dockside, Sydney

Floor 1, 2 Wheat Road, Darling Harbour, Sydney, NSW, 2000, Australia

Registrations are closed

CONNECT Sydney is now full, but we hope to see you at our next event!

Check out our other events schedule here.

HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. HubSpot will share the information you provide at this event with our sponsors Meta, LinkedIn and Aircall who will use your information for similar purposes.

You can unsubscribe from communications from HubSpot & our sponsors at any time. For more information, check out HubSpot's privacy policy, or click on our Sponsor’s above to learn about their privacy practices.

As a friendly reminder, this event is for the HubSpot Customer Community.

Overview

Speakers

Kat Warboys

Sam Sherson

Lara Brownlow

Jordan Guiao

Karishma Patel

Pat Donley

Charlie Windschill

Daniel Bertschi

Amiria MacKinnon

Warren Guillema

Kevin Shelt

Sabina Sobinina

Adam Smith

Sam Firman

Agenda

Check-in & Morning Coffee

Event Welcome & Opening Keynotes

Morning Tea

Morning Breakout Track 1

Morning Breakout Track 2

Unleash Growth: How Integrating Brand and Demand Advertising Delivers ROI

Level Up Your Customer Conversations: HubSpot x Aircall for Sales and Service Success

Morning Breakout Track 3

Rethinking B2B Content Marketing: What Barbie's Legacy Teaches Us About Modern Brand Strategy

Transforming Legacy Systems: How Data-Driven Strategies Revitalised Sales at Intermedia Group

Lunch

Closing Keynote Content

2:15pm | The Future of Visual Content with Canva & LinkedIn

Networking Drinks

Ticket Information

General Admission

Available

With thanks to our event partners

Location

Dockside, Sydney

Registrations are closed

CONNECT Sydney is now full, but we hope to see you at our next event!

What if I'm not a customer? Can I still come?

Is the event recorded?

Can I meet my HubSpot CSM on the day?

What if I have a dietary requirement?

I'm not in Sydney - can I still attend CONNECT?

How many tickets are available per company?