Playbook

How to Turn Your LinkedIn Content into a 24/7 Sales Engine

Build a LinkedIn content sales engine that attracts leads, establishes trust, and drives revenue through intentional, strategic content creation and repurposing.

The 4-Step Content Sales Engine That Works While You Sleep

Stop posting and hoping something happens. Get the exact system Brandon uses to turn LinkedIn into a predictable lead source—from establishing your content home base to creating pillar content that generates 10-15 derivative pieces without starting from scratch.

The Problem-First Content Framework That Makes Your ICP Feel Seen

Skip the generic LinkedIn posts that disappear into the void. Access Brandon's proven method for creating content that addresses the exact problems your ideal customers are wrestling with, so they trust your expertise before you ever speak.

Replace Cold Outreach With Attraction: The Social Proof System

Ditch the pushy DMs and aggressive pitches. Learn how to build social proof into your monthly content rhythm so prospects see a pattern of results and come to you ready to buy, not the other way around.

Brandon Smithwrick (51K followers on LinkedIn) is an award-winning marketer, B2B creator, and the creator of Content to Commas, a fast-growing weekly newsletter sharing content playbooks for founders and entrepreneurs. Named to Forbes 30 Under 30 for Marketing & Advertising, Brandon previously led content at Kickstarter, Songfinch, and Squarespace and built social strategy at Ralph Lauren. His work has been featured in AdWeek, Fast Company, AdAge, Complex, Highsnobiety, and Entrepreneur, and he has spoken at events such as AdWorld Conference, LaterCon, Rutgers, NYU, and Ohio State University.

Brandon Smithwrick

Creator, Founder

Content to Commas

Subscribe to Brandon's newsletter

What's Included

Content gap activity
Home base exercise (which social platform you should use)
A problem-first content builder
A content multiplication framework

Build a LinkedIn Presence That Sells While You Sleep

Stop posting into the void and hoping for results. This playbook gives you Brandon Smithwrick's proven 4-step system for turning LinkedIn into a predictable lead generation engine—complete with worksheets, templates, and frameworks you can implement immediately. Whether you're tired of cold outreach, struggling to create consistent content, or watching competitors land clients while your posts get ignored, this guide shows you exactly how to attract your ideal customers, build trust at scale, and position yourself as the obvious choice—all before you ever jump on a sales call. Download it now and start building content that actually converts.

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