HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.
Creating relevant, valuable content is a major tenet of inbound marketing. The content you're creating should be in line with the goals and challenges of specific segments of your audience.
It all boils down to creating the right content for the right people at the right time. And the best way to do that? Through mapping out your content according to buyer persona and lifecycle stage.
Sound a bit complicated? Don’t worry! We’ve created a content mapping template that will walk you through the entire process.
You'll learn how to:
This template is available in both Google Docs and Microsoft Word. Download now to start creating content that truly resonates with your potential customers.
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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!