What's Inside:
- A how-to guide featuring sections on templates, assessing current marketing efforts, building and refining your audience, setting content marketing goals, getting started with content planning, and measuring the success of your campaigns
- Tips and tricks provided by HubSpot Marketing experts, including strategies HubSpot uses every day to reach millions of customers
- Eight content marketing templates, including ones for SWOT analysis, customer segmentation, content mapping, idea planning, search engine optimization (SEO), content planning, calendar scheduling, and performance tracking