Creating relevant, valuable content is a major tenet of inbound marketing. The content you're creating should be in line with the goals and challenges of specific segments of your audience.
It all boils down to creating the right content for the right people at the right time. And the best way to do that? Through mapping out your content according to buyer persona and lifecycle stage. And we’ve created a content mapping template that will walk you through the process.
You'll learn how to understand buyer personas and lifecycle stages, identify problems and opportunities that your audience needs help with, and brainstorm highly targeted content ideas that incorporate personas and lifecycle stages.
This template is available in both Google Docs and Microsoft Word. Download now to start creating content that truly resonates with your potential customers.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!