HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.


[Free Download]
Content Mapping Template
& User Guide

Learn how to use buyer personas and lifecycle stages to create targeted content.

  • Creating relevant, valuable content is a major tenet of inbound marketing. The content you're creating should be in line with the goals and challenges of specific segments of your audience. 

    It all boils down to creating the right content for the right people at the right time. And the best way to do that? Through mapping out your content according to buyer persona and lifecycle stage.

    Sound a bit complicated? Don’t worry! We’ve created a content mapping template that will walk you through the entire process.

  • You'll learn how to:

    • Understand buyer personas and lifecycle stages
    • Identify problems and opportunities that your audience needs help with
    • Brainstorm highly targeted content ideas that incorporate personas + lifecycle stages

    This template is available in both Google Docs and Microsoft Word. Download now to start creating content that truly resonates with your potential customers.

Inside this offer:

  • Introduction: What is Content Mapping?
  • A Crash Course on Buyer Personas and Lifecycle Stages
  • A Guide to Using the Template
  • Content Mapping Template & Examples
  • Bonus: Buyer Persona Templates

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