2025 Gartner® Magic Quadrant™ for Content Marketing Platforms

Learn why HubSpot is recognized as a Leader in Content Marketing Platforms for the first time. 

 

 
 
 
 
 
 
 

2025 Gartner® Magic Quadrant™ for Content Marketing Platforms

Learn why HubSpot is recognized as a Leader in Content Marketing Platforms for the first time. 

 

 
 
 
 
 
 
 
Figure1-Mar-12-2025-03-08-37-6128-PM

What it means to be a Leader.

Leaders possess capabilities across nearly all product requirements, most notably related to content strategy, editorial planning, workflow and performance metrics. These strengths allow clients to customize the platforms to support unique business processes using AI. Leaders have solidified their market position and possess recognized strengths, each with one or two differentiators that make them competitively distinct. Leaders manage vibrant, growing businesses with progressive roadmaps.

 

 
 

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Within the Gartner Magic Quadrant, Leaders execute well against their current vision and are well positioned for tomorrow. We believe Leaders have a broad and deep ecosystem of technology partners, sell successfully into more than one industry, demonstrate broad support across all the assessed B2B Marketing automation use cases, and have demonstrated an ability to sell to and support enterprise-scale customers on a global basis.

We're honored that Gartner has recognized HubSpot as a Leader in the Magic Quadrant for Content Marketing Platforms. We feel this validates our approach of connecting content creation with customer data in a unified platform. With AI-powered innovations like Content Remix and Content Agent, we're enabling marketers to create personalized experiences at scale while demonstrating clear ROI. At HubSpot, we remain focused on building tools that don't just help marketers keep pace with change, but put them ahead of the curve.

Matt Schnitt

GM & SR. Director of Marketing Products

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Source: Gartner, "Magic Quadrant for Content Marketing Platforms," Jeff Cohen, Rene Cizio, Carlos Guerrero, Nicole Coskren, 10 March 2025.

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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from HubSpot