Content and media planning has come to encompass formats of all types, from video and podcasts to long- and short-form articles to downloadable templates and guides, organic and paid media, and press coverage.
To get a sense of how they’re approaching media planning in 2022, we surveyed 600+ media planners on their goals, strategies, the tools they use, and how they pivoted their content strategy to meet the unique challenges of the past year.
Eight main themes emerged from the survey, ranging from the importance of flexibility, the power of audits and automation, and the north star goal of reaching more people — and ensuring they’re engaged by the content in front of them. We’ll dive into each of these and more to help you plan your strategy for content marketing in 2022.
Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!