Content is one of the cornerstones of a solid inbound marketing strategy and can be extremely effective when used correctly. However, a common problem that often arises with content is not knowing where to start or what type of content to create. Much of this comes from the fact that it can be difficult to measure the impact of content on a company's bottom line, and therefore, understand what works and what doesn't.
This perceived lack of measurability and inability to place value on content means that many of us are shooting in the dark, creating content for the sake of it, or putting it on the back-burner to concentrate on things that are more easily measurable.
Here's the thing: just because something is easy to measure, doesn't mean it's more valuable.
That's why we're bringing you this exclusive webinar featuring HubSpot's ANZ Head of Marketing, Jonathan Williams, and Digital Marketing Strategist for SEMrush, Ashley Ward. You'll come away with actionable insights that'll show you how to get a better understanding of your content and its value, while optimising your content strategy for maximum ROI.
(Use arrows to see a preview)
(Swipe to preview)
Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!