Free Webinar: Content ROI - How to Measure, Prove and Optimise the Value of Your Content

Everything you need to understand what content drives the most ROI for your business and how to improve it

  • jo williams
    Jonathan Williams
    ANZ Head of Marketing


  • Ashley Ward
    Ashley Ward
    Digital Marketing Strategist


  • Content is one of the cornerstones of a solid inbound marketing strategy and can be extremely effective when used correctly. However, a common problem that often arises with content is not knowing where to start or what type of content to create. Much of this comes from the fact that it can be difficult to measure the impact of content on a company's bottom line, and therefore, understand what works and what doesn't.

    This perceived lack of measurability and inability to place value on content means that many of us are shooting in the dark, creating content for the sake of it, or putting it on the back-burner to concentrate on things that are more easily measurable.

  • Here's the thing: just because something is easy to measure, doesn't mean it's more valuable.

    That's why we're bringing you this exclusive webinar featuring HubSpot's ANZ Head of Marketing, Jonathan Williams, and Digital Marketing Strategist for SEMrush, Ashley Ward. You'll come away with actionable insights that'll show you how to get a better understanding of your content and its value, while optimising your content strategy for maximum ROI.

  • Measure the impact and value of your content
  • Understand what type of content works best for you
  • Optimise and improve your content strategy to improve the quality of your content
  • Demonstrate the value of content to your business

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