Public Event
Beyond the Buzz:
The New Rules of Content
Are you creating engaging content?
In 2024, content rules but how do brands navigate this new digital landscape to create impactful content in a saturated market? Join us for an expert panel discussion on May 9 as we dive into the key strategies and trends to elevate your content marketing.
Hear directly from the host of the Balanced Black Girl Podcast, Lestraundra Alfred, and CEO and founder of the Gild Creative Group, Tiffany Hardin, and discover how to captivate your audience and drive meaningful engagement. Explore how brands and creatives use storytelling to set themselves apart in a competitive market and connect authentically with their audience. Attendees will gain insider insights into strategies and best practices that will set you up for success in the ever-changing world of content. Secure your spot now and RSVP to join us!
Agenda
- How brands and creatives can leverage content to connect meaningfully with their audience
- The challenges and opportunities for content marketers within the new technology landscape
- How to leverage storytelling in various content formats (video, audio, written) for marketing impact
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Drea Hudson
Head of New Media Growth
HubSpotAndréa (Drea) Hudson is the Head of New Media Growth at HubSpot. She started on the INBOUND team four years ago and in 2022 she joined the Media team with a focus on Creators and Growth. Before HubSpot, she founded her own agency called Booger Money in 2014 and focused primarily on connecting brands with their communities in authentic ways.She has been an integral part of telling brands stories through an integrated marketing lens for 15+ years. Some of her work includes campaigns for Google, Livenation, Uber, Hennessy US., New Balance, and Adidas.If she’s not cooking up ideas, she’s inspired by traveling the world, checking out art in unexpected places, guest hosting on The Hustle Daily show, making monthly playlists, and trying not to buy another pair of sneakers. -
Tiffany Hardin
CEO & Founder
Gild Creative GroupTiffany Hardin is a trailblazing leader & advocate for diverse creators. An early pioneer in the influencer marketing industry, Tiffany is known for marrying her roots as a talent manager and social strategist to establish trust between culture, consumers, and companies with creative content. Hardin is the founder & CEO of Gild Creative Group (GCG), an influencer marketing agency delivering cultural strategy & influencer campaigns on and offline. She has held previous roles at Hustle Period Management, Violator Management, Translation LLC, and WeWork. Some of her agency client work has included brands like Hulu, Onyx, Black Girl in Om, Karen Civil, Victoria's Secret, Airbnb, WeWork, Target, and more. Tiffany has also created a professional development curriculum and lifestyle brand, Conscious Hustler™, and in stealth mode to launch Represent, a startup supporting creators at every stage of their career leveraging tech-enabled tools and an expert marketplace.
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Dan Runcie
Founder
TrapitalDan Runcie is the founder of Trapital, the home for the business of music and entertainment. Each week, Trapital’s newsletter and podcast reach tens of thousands of business leaders.
Dan is also an active investor, helping early-stage founders build promising businesses at the intersection of culture and commerce.
Trapital was started in 2018 because artists have become some of our most influential business leaders, but there were few places that broke down the strategy behind their moves. The insights in Trapital give the moguls, artists, founders, and investors what they need to get to the next level. Trapital has been featured in the New York Times, Wall Street Journal, BBC World News, NPR, and more.
Dan lives in San Francisco, CA with his wife and two daughters. He earned his MBA from the University of Michigan and his B.S. from Quinnipiac University.
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Lestraundra Alfred
Podcast Host & Content Creator
Balanced Black GirlLes Alfred is an award-winning podcast host, speaker, and content creator. For nearly a decade Les has created inspiring, approachable wellness content leveraging her expertise as a personal trainer, nutrition coach, and certified yoga instructor.
As the host of Balanced Black Girl, a chart-topping weekly podcast, Les facilitates thoughtful interviews and insightful solo episodes exploring the various aspects of life that contribute to wellness. Balanced Black Girl covers everything from wellness, to productivity, to personal finance, to self-care. Her mission is to help others create nourishing habits that help them create necessary space to live their best lives.
Connect with a community of Black professionals from across the globe
Black@INBOUND is an exclusive year-round digital networking community for Black professionals, business owners, and those aspiring to reach the next level.
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