Conversion rate optimization (CRO): you may have heard the term before, or you may not have. In short, its the very process marketers go through to turn more of their website visitors into leads, prospects, and customer. While a simple term, in theory, it’s not as simple of a process in practice. CRO requires time, dedication, and a willingness to learn.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!